2014

Lorillard Praises New Kentucky Law Barring Electronic Cigarette Sales to Minors

FRANKFORT, Ky., April 14, 2014 /PRNewswire/ -- Murray S. Kessler, Chairman, President and CEO of Lorillard, Inc. (NYSE: LO), the parent company of blu eCigs, today praised legislation signed into law by Kentucky Gov. Steve Beshear, which will bar minors from buying electronic cigarettes, as an example of responsible regulation.

"Legislation that prevents the sale or distribution of electronic cigarettes to minors is the right thing to do," said Mr. Kessler, who attended the bill signing today in Frankfort with Gov. Beshear, leading members of the Kentucky state legislature, and others.  "Lorillard is pleased that Kentucky has joined the growing number of states that are adopting responsible legislation to prohibit the sale or distribution of electronic cigarettes to minors."

Mr. Kessler singled out for their leadership Sen. Paul Hornback, the bill sponsor, and Rep. Joni L. Jenkins, a key supporter.

"The Kentucky law demonstrates that it is possible to find common ground and sell responsibly to adults," Mr. Kessler said. "It would be a mistake to let old divisions affect the development of electronic cigarettes, a new product with the potential to play a critical role in the national harm reduction discussion.  Lorillard has actively supported age of purchase legislation in the states and encourages states that have not passed similar legislation to do so."

Responsible e-cigarette manufacturers, including blu eCigs, the largest manufacturer in the United States, already prohibit the sale of e-cigarettes to minors through strict age-verification and third party certification procedures on websites. However, Lorillard and blu eCigs believe that it is also necessary to pass state laws prohibiting the sale of e-cigarettes to minors because many state do not prohibit selling, furnishing and distributing electronic cigarettes to minors.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States.  Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S.  Newport, Lorillard's flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S.  In addition to Newport, the Lorillard product line has four additional cigarette brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging.  Lorillard, through its other subsidiaries, is also a leading global electronic cigarette company, marketed under the blu eCigs and SKYCIG brands.  Newport, Kent, True, Maverick, Old Gold, blu eCigs and SKYCIG are the registered trademarks of Lorillard and its subsidiaries.  Lorillard maintains its corporate headquarters and manufactures all of its traditional cigarette products in Greensboro, North Carolina.

Forward-Looking Statements

Certain statements made in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, or the Reform Act. Forward-looking statements include, without limitation, any statement that may project, indicate or imply future results, events, performance or achievements, and may contain the words "expect," "intend," "plan," "anticipate," "estimate," "believe," "may," "will be," "will continue," "will likely result" and similar expressions. In addition, any statement that may be provided by management concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects and possible actions by Lorillard, Inc. are also forward-looking statements as defined by the Reform Act.

Forward-looking statements are based on current expectations and projections about future events and are inherently subject to a variety of risks and uncertainties, many of which are beyond our control, that could cause actual results to differ materially from those anticipated or projected. Information describing factors that could cause actual results to differ materially from those in forward-looking statements is available in Lorillard, Inc.'s filings with the Securities and Exchange Commission (the "SEC"), including but not limited to, our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.  These filings are available from the SEC over the Internet or in hard copy, and are available on our website at www.lorillard.com. Forward-looking statements speak only as of the time they are made, and we expressly disclaim any obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any change in events, conditions or circumstances on which any forward-looking statement is based.

SOURCE Lorillard, Inc.



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