Los Angeles Bloggers Tapped To Launch New Johnny Rockets Shake Flavor
Restaurant Chain Celebrates National Shake Month with Integrated Campaign
ALISO VIEJO, Calif., Sept. 7, 2013 /PRNewswire/ -- Johnny Rockets, known worldwide for its all-American menu of hamburgers, shakes and sandwiches, celebrates National Shake Month by debuting its new Fall shake flavor though bloggers and social networks.
Today, select Los Angeles-area "mommy" and restaurant bloggers are invited to meet at the original Johnny Rockets restaurant, on Melrose Avenue. There, they will receive lessons in Shakeology and learn a popular Johnny Rockets dance, as well as get an exclusive taste of the new Fall Candy Shake made with M&M'® Milk Chocolate Candies. All Johnny Rockets guests can enjoy the new Fall Shake flavor, on September 16, at participating restaurants.
"Bloggers have become some of our most influential and receptive reviewers," said Johnny Rockets Public Relations Manager, Jericho Tallman. "We are permanently expanding our media outreach to include some of the most thoughtful and discerning online writers in the marketplace – especially those that are trusted as opinion leaders and have a significant loyal following."
Furthering online outreach for the new shake, September 9, Johnny Rockets will announce a secret word on their Facebook page and through their Web-based eClub. Guests stating that word to their servers will receive free 12 oz. Original Shakes – vanilla, strawberry or chocolate. Throughout the month of September, Johnny Rockets' Facebook and Twitter pages will be dominated by the new Candy Shake, interactive shake-focused content and shake-related rewards.
Each year, Johnny Rockets serves more than 8.3 million custom-blended, hand-spun shakes and malts, made with Blue Bunny premium ice cream. Chocolate, vanilla, malt and other ingredients are added as guests request them. Johnny Rockets' Original Shakes come in three flavors - vanilla, strawberry, & chocolate and a premium line of 27 additional shakes are available in many Johnny Rockets restaurants.
For more information about Johnny Rockets or franchising opportunities go to www.johnnyrockets.com.
SOURCE Johnny Rockets
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