MARINA DEL REY, Calif., March 30 /PRNewswire/ -- The Los Angeles Kings and D.I.S.C. Sports and Spine Center set sail in a cross promotion for the upcoming spring and summer with a custom-designed Open 6.50 sail boat that was officially christened today, "Slapshot."  On hand for the celebration were NHL Hall of Famer Luc Robitaille, president of business operations for the Kings; Bailey, the Kings Mascot and Dr. Robert S. Bray, Jr., the CEO and founding director of D.I.S.C., the official medical partner of the Kings.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100330/LA78518)

"This has been a very exciting year for the Kings," Robitaille said. "We have made a concerted effort to expand awareness of the brand through a variety of non-traditional avenues. Now, thanks to our great relationship with D.I.S.C. and Dr. Bray, we will be seen by land, air and sea, a true marketing hat trick."

The 6.50 sail boat is part of a boat series from Open Sailing USA and is valued in excess of $100,000.  The "Slapshot" was custom-designed with the color schemes of the Kings, which includes purple, silver, white and black with a purple sail displaying logos of both the Kings and D.I.S.C.

"As the Kings set sail for the playoffs and our strong relationship with the team, D.I.S.C. is proud to keep the momentum going through spring and summer," said Dr. Bray. "From the frozen ice to the Pacific Ocean, this is a novel approach to expand the visibility of both organizations throughout Southern California."

"Slapshot" will be officially unveiled to the fans outside of STAPLES Center on Thursday, April 8 beginning at 5:30 p.m. with a whole host of activities prior to the Kings-Phoenix Coyotes game which begins at 7:30 p.m. Among the activities will be a special appearance by Bailey, the Kings Ice Rider and members of the Kings Ice Crew.

Fans can follow "Slapshot's" events online at discmdgroup.com or LAKings.com

About D.I.S.C.: D.I.S.C. Sports and Spine Center is an Official Medical Services Provider of the United States Olympic Team.  Established in 2007 by Dr. Robert S. Bray, Jr., D.I.S.C. is redefining patient care with a multidisciplinary center specializing in spine, orthopaedics and sports medicine.  More information is available by calling 310.574.0400 or discmdgroup.com

About LA Kings: For all Kings information, visit LAKings.com or call 1.888.KINGS.LA

SOURCE D.I.S.C.

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