LOS ANGELES, Jan. 5, 2017 /PRNewswire-USNewswire/ -- The Year of the Rooster takes flight with Chinese New Year on January 28, 2017, and Hong Kong is set to commemorate the event in grand style with an epic celebration. Today, the Hong Kong Tourism Board (HKTB) announced its selection of the National Football League's (NFL) Los Angeles Rams Cheerleaders and the 2016 Drum Corps International World Champion Bluecoats Drum & Bugle Corps to represent the U.S. in the Hong Kong revelry.
The merriment will be headlined by the award-winning Cathay Pacific International Chinese New Year Night Parade in Kowloon, bringing an extravagant procession of decorated floats and international performers including the Los Angeles Rams Cheerleaders and Bluecoats Drum & Bugle Corps to the Tsim Sha Tsui waterfront. Celebrating its 22nd year with the theme "Best Fortune.World Party," the Night Parade will begin with a fun-filled, interactive street party for guests to enjoy as part of the celebration.
The festivities continue the following day as Hong Kong's annual Chinese New Year fireworks display engulfs the breathtaking skyline of Victoria Harbour the evening of January 29, 2017.
"Visitors from around the world will descend upon Asia's World City for its renowned Lunar New Year celebrations, witnessing the one-of-a-kind display of rich traditions that only Hong Kong can offer," said Bill Flora, U.S. Director of the Hong Kong Tourism Board. "The U.S. is honored to be represented by the exceptional combination of the Los Angeles Rams Cheerleaders and the World Champion Bluecoats Drum & Bugle Corps."
Following their recently completed inaugural NFL season after returning to Los Angeles, this marks the second Hong Kong visit for the Rams Cheerleaders. While in Hong Kong, the team will premiere an all-new high octane performance exclusively for the Chinese New Year Parade viewers and attendees.
"We are honored to be invited by the Hong Kong Tourism Board to represent our country in this celebration of the Chinese New Year," said Rams Director of Special Events and Cheerleaders Keely Fimbres-Bledsoe. "Coming on the heels of our first season back home in Los Angeles, we are excited to bring the Rams organization over to Hong Kong and be a part of these special festivities."
Fresh off their first Drum Corps International World Championship, the Bluecoats Drum and Bugle Corps will be sending a team of 30 people to Hong Kong. The ensemble will perform music based on their championship show "Down Side Up," in addition to a choreographed drumline battle with local Hong Kong drumline The Pegasus Vanguard.
"We are truly honored to have been selected to participate in the 2017 Chinese New Year night parade and festivities in Hong Kong," said David Glasgow, Executive Director of the Bluecoats. "This provides a once in a lifetime opportunity for our performers to represent Canton, Ohio and the United States at a major international event in an amazing city."
To learn more about Hong Kong's 2017 Chinese New Year Celebration and obtain a complete schedule of events, visit the official Hong Kong Tourism Board website at www.DiscoverHongKong.com/USA. Follow the performers' Hong Kong journey on social media using the hashtags #RamsCheerinHK and #Bloo17inHK.
About The Los Angeles Rams:
Los Angeles' original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. The Rams are committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. As ambassadors of the organization, the Rams Cheerleaders not only perform at home games, but also participate in community events and help further the organization's efforts both nationally and internationally.
About Bluecoats Drum & Bugle Corps:
The Bluecoats were founded in 1972, as an outgrowth of the Canton Police Boys Club. Regarded as one of the world's finest outdoor pageantry organizations, the Bluecoats combine the demanding athleticism of extreme sports with an electrifying musical program and stunning visual choreography to thrill audiences throughout the U.S. The Bluecoats have been a DCI World Finalist (top 12 in North America) since 1987. This past winter, almost 1,000 young people from all around the world auditioned at tryout camps for the 150 available performing membership positions. The Bluecoats tour averages over 12,000 miles each summer, with the corps performing at more than 30 events and competitions, often traveling over 300 miles in a single night. To learn more about the Bluecoats and for the latest news and updates, visit bluecoats.com.
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SOURCE Hong Kong Tourism Board