Louis Royer Cognac Announces the Third Annual "Show Me the Proof!" High Proof Cognac Cocktail Competition Celebrating "Force 53" VSOP Fine Champagne Cognac July 15 through Oct. 15, 2014 Louis Royer "Force 53" VSOP Fine Champagne Cognac to Be Spotlighted as the Epicenter of the Overproof Cognac Trend Through Cocktails for Every Tippling Occasion

NEW YORK, July 15, 2014 /PRNewswire/ -- Louis Royer, an iconic Cognac house dating to 1853 and led by the fifth generation of its founding family, today announces the third annual "Show Me the Proof!" High Proof Cognac Cocktail Competition for professional bartenders and mixologists.  The competition is being hosted by Hanna Lee Communications, Inc., an award-winning agency specialized in spirits, food, wine, and lifestyle PR and social media marketing.  It celebrates Louis Royer "Force 53" VSOP Fine Champagne Cognac, one of the highest proof Cognacs on the U.S. market that is a focal point of the overproof cocktail trend.

The cocktail development guidelines and submission forms are listed on www.shakestir.com/louisroyer.  Recipes may be submitted from July 15 through October 15, 2014.  The final competition will take place in mid-November 2014 in New York City.

The competition's Grand Prize includes a one-week, educational trip to France to visit Louis Royer Cognac's cellars in Jarnac, as well as two nights in Paris to enjoy the sophisticated city's take on cocktail culture.  Second and third place winners will each win a cash prize of $1,000.

"We are very proud to hold this cocktail competition for the third year to celebrate our incomparable 'Force 53,'" says Nicolas Royer, newly named U.S. Brand Ambassador, Louis Royer Cognac, who is a sixth-generation family member.  "These competitions, along with all of our concerted public relations and marketing efforts, have made 'Force 53' our portfolio's shining star in the U.S.  We will continue to leverage the overproof Cognac trend that we helped to create and reinforce our relationships with the bartending community that is making 'Force 53' such a success."

A total of six finalists will compete in New York City and demonstrate their cocktails before a distinguished judging panel:

  • Paul Pacult - Noted spirits critic and publisher/editor of The Spirit Journal
  • Dale DeGroff - Legendary mixologist and founder of the Museum of the American Cocktail
  • Steve Olson - Founder of aka wine geek and renowned spirits, wine and cocktail expert
  • Jack Robertiello - Widely-respected spirits and cocktail writer
  • Jerome Royer - Louis Royer Cognac's Master Selector and a fifth-generation family member

Honorary guest judges will include Pamela Wiznitzer (The Dead Rabbit) and Sother Teague (Amor y Amargo), who tied for the Grand Prize at last year's cocktail competition.

"Louis Royer Cognac has created a lot of excitement in the Cognac category with its groundbreaking 'Force 53' expression," says Pacult.  "Prior to 'Force 53,' Cognac was on the sidelines of the cocktail renaissance and today it is front and center.  The bartending community has embraced this overproof spirit that stands up to any cocktail ingredient, thereby opening up a world of possibilities for Cognac libations.  We saw great creativity demonstrated in the first two competitions and can't wait to see this year's entries."

The competition's partner is ShakeStir.com, a leading online community for bartenders and mixologists.

Editor's Note: Please click here to see highlights from last year's competition.

About Louis Royer Cognac

Founded in 1853, Louis Royer is an iconic Cognac house located on the banks of the Charente River in Jarnac, France.  It is a revered producer of award-winning Cognacs, including VSOP, high proof and XO expressions.  In both 2013 and 2014, Louis Royer "Force 53" VSOP Fine Champagne Cognac received a "Best in Show" Double Gold Medal at the San Francisco World Spirits Competition and the house's XO was awarded a Gold Medal in 2013.  In addition, XO was named among the World's Top 120 Spirits by Paul Pacult's renowned The Spirit Journal.  Master Blender Laurent Robin works closely with Master Selector Jerome Royer, a fifth-generation family member, together with Master Distiller Monia Martin, to meld together fine eaux-de-vie to create Cognacs of remarkable complexity and approachability.  They exemplify the house's bee emblem that symbolizes its passion for work, organization and commitment.  For more information, please visit www.louis-royer.com.  On social media, please follow us on Twitter at @Force53cognac and like us on Facebook at www.facebook.com/LOUISROYERCOGNAC.

Media Contacts:

Jen Neugeboren or Jennifer Anderson
Hanna Lee Communications, Inc.
jen@hannaleecommunications.com  
janderson@hannaleecommunications.com

Photo - http://photos.prnewswire.com/prnh/20140711/126355

SOURCE Louis Royer



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