Loverly Launches "The Loverly Collection," An E-Commerce Brand Of Must-Have Wedding Products Co-Created By Leading Fashion & Bridal Designers Based On Proprietary First Party Data

NEW YORK, Feb. 12, 2015 /PRNewswire/ -- Lover.ly, the leading trend-setting brand connecting millennial brides, bridesmaids and their wedding guests to gorgeous inspiration, products and expert advice, today unveiled "The Loverly Collection," an exclusive and curated line of branded wedding products created based on Loverly's proprietary data in partnership with the best in fashion and bridal. The Collection launch marks Loverly's first foray into branded e-commerce following three years of tremendous growth and brand building as a search and discovery platform.

See Loverly's debut collection of bridesmaids and little white dresses available exclusively on www.lover.ly.

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"In our mission to make wedding planning easier and more fun, Loverly has become a recognized and beloved brand that brides trust," said Kellee Khalil, CEO and founder of Lover.ly. "As a search and discovery platform, we gain valuable insights into not only what our users are searching for but also what they aren't finding. The Loverly Collection taps that insightful data while leveraging our brand affinity to create wedding must-haves today's millennial brides and bridesmaids have been waiting for."

The Loverly Collection will debut with an exclusive-to-Loverly line of bridesmaid and little white dresses designed by Anthropologie seller Eva Franco. Additional collections including floral arrangements by popular luxury flower service H.Bloom, vintage wedding decor from top Etsy seller Morgann Hill and handpicked must-haves from leading online stationer Wedding Paper Divas will roll out in Q1 2015.

To design the collection, Loverly combined its trending keywords based on platform engagement, search, email and social metrics with each designer's style and aesthetic. The "Eva for Loverly" collection, for example, features styles and colors like jumpsuits, midi dresses and popover tops in blush, sage and navy, the terms Loverly users have been searching, bundling and sharing on the platform. The result is an exclusive-to-Loverly wedding collection perfect for today's fashion-conscious brides.

The "Eva for Loverly" collection will allow brides to bring every bridal party look (ie identical, similar or mix & match) to life. The Collection features short and full length dresses and jumpsuits in lush textures and fabrics like lace, jacquard and chiffon. Styles include strapless, popover, crop top, midi, fit & flare (and more) and retail starting at $178. Dresses will be sold exclusively on www.lover.ly starting February 12, 2015.

The introduction of Loverly-branded e-commerce products arrives on the eve of the company's third anniversary (Valentine's Day) and comes on the heels of a successful Q4 which saw an 400% gain  in online reach year over year. In January, Loverly introduced native ads on its platform allowing partners to tap the company's proprietary data to reach brides in real time, a first for the wedding industry.

ABOUT LOVERLY
Lover.ly is the wedding planning one-stop-shop forever changing the way brides and grooms plan weddings. The platform is the world's first bridal search engine where couples discover the best wedding ideas, shop renowned designers, organize details and get expert advice all in one place. Today, Lover.ly has an online reach of 3.5 million across its site and blogger network with users viewing approximately 40 million images a month. The e-commerce vertical SHOP features over 250,000 products from more than 2500 brands, and Lover.ly's iPhone & Android apps have garnered over 150,000 downloads.

SOURCE Loverly

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http://www.lover.ly