Lowe's Donates $250,000 To American Red Cross To Help Colorado Communities Impacted By Floods Lowe's Heroes to continue to assist local homeowners with cleanup and recovery efforts

MOORESVILLE, N.C., Sept. 27, 2013 /PRNewswire/ -- In response to the deadly flooding in Colorado, Lowe's announced today it will expand its relief efforts by donating $250,000 to the American Red Cross to support the recovery of local families and communities. In the aftermath of the flooding, Lowe's has assisted residents in the hardest-hit areas by delivering critically needed cleaning supplies and providing volunteer assistance to local homeowners.

Today's donation will support the American Red Cross' efforts to provide food, shelter, emotional support and other relief to thousands affected by the flooding that devastated communities in Colorado.

"Our hearts and thoughts are with all of our neighbors in Colorado whose lives have been impacted by the recent flooding," said Joan Higginbotham, Lowe's director of community relations. "We're thankful for the efforts of local volunteers, including members of our Lowe's family, and we'll continue to partner with the Red Cross to assist those in need."

Last week, Lowe's Heroes employee volunteers teamed with Lowe's national disaster relief partner, the First Response Team of America, to assist homeowners in Longmont. They distributed hundreds of relief buckets filled with cleaning supplies and helped residents by removing mud and debris, cleaning out basements and garages, and responding to individual needs. Lowe's Heroes and the First Response Team continued their relief efforts Wednesday in Lyons, where they assisted homeowners in one of Colorado's hardest-hit communities.  

As a member of the Red Cross' Annual Disaster Giving Program, Lowe's pledges donations on an ongoing basis in advance of disasters to help ensure the Red Cross can take immediate action. Since teaming with the Red Cross in 1999, Lowe's and its customers have contributed more than $25 million for disaster relief.

"Thanks to the generosity of Lowe's, the Red Cross is able to provide critical support to flood victims in Colorado," said Neal Litvack, chief development officer at the American Red Cross. "These contributions, along with the support of the American public, enable us to respond immediately during disaster relief efforts to help those in need."

The Red Cross has been providing shelter and assistance to Colorado flood victims for more than two weeks. Red Cross volunteers have served more than 82,000 meals and snacks, handed out more than 90,000 relief items and provided as many as 7,500 health and mental health services. In the days and months to come, Lowe's and its employees will continue to work with the Red Cross and the First Response Team to support the recovery of individuals and families affected by the flooding.

Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. The company's signature education grant program, Lowe's Toolbox for Education®, has donated more than $36 million to 8,000 K-12 public schools, benefiting more than 4 million schoolchildren. Lowe's Heroes employee volunteers support local community projects and our national nonprofit partners such as Habitat for Humanity, Rebuilding Together and the American Red Cross. In 2012, Lowe's and the Lowe's Charitable and Educational Foundation together contributed more than $30 million to support communities in the United States, Canada and Mexico. To learn more, visit Lowes.com/SocialResponsibility.

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or visit us on Twitter at @RedCross.


Image with caption: "Lowe's Heroes distributed hundreds of relief buckets filled with cleaning supplies to local families in Longmont and Lyons, Colo." Image available at: http://photos.prnewswire.com/prnh/20130927/MM87476-a

Image with caption: "Lowe's Heroes teamed up with the First Response Team of America, one of Lowe's disaster relief partners, to help clean up communities and assist homeowners in Colorado." Image available at: http://photos.prnewswire.com/prnh/20130927/MM87476-b  

Image with caption: "Lowe's employee volunteers cleaned out flooded basements and garages to help dozens of homeowners with their recovery efforts." Image available at: http://photos.prnewswire.com/prnh/20130927/MM87476-c  


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.