SUFFERN, N.Y., Jan. 9, 2017 /PRNewswire/ -- LS Direct Marketing (www.lsdirect.com) announced today enhancements to SmartDash, their state of the art marketing effectiveness tool for retailers.
With the new upgrades, SmartDash (www.smartdash.com) now has the capability to link brick & mortar sales back to website browse activity and the referring websites. "After a tag is placed on a retailer's website, SmartDash can track what websites are successfully driving customers into the stores," said CEO Jeff Horowitz. "This attribution will allow retailers to determine how, and where, to most effectively spend their digital advertising dollars. Brick & mortar retailers now have the ability to track the effectiveness of their digital ad spend in much the same way that online retailers have for years."
SmartDash offers retailers and online merchants the ability to track the ROI and conversion rates of their marketing programs in real-time. By integrating point of sale data with consumer credit, demographic, weather data, and more, SmartDash provides marketers the ability to track which promotions drive traffic and which provide a better margin.
For more information about SmartDash please contact Brian DeLaite at 845-357-1238 Ext. 113 or email him at BrianDeLaite@LSDirect.com.
About LS Direct Marketing:
LS Direct Marketing of Suffern, NY is a data-driven direct marketing firm, specializing in Campaign Management, Analytical and Creative Services, Database Marketing, and Print & Mail Fulfillment. Their Boomerang Direct postal retargeting tool offers marketers the ability to mail website visitors a personalized, direct mail postcard and direct them back to a merchant's website, or to their closest retail store, within 24 hours of their website visit. LS Direct works with top national retail brands, banks, associations, and non-profit organizations. For more information, visit www.LSDirect.com.
Contact: Danielle Santino; 845-357-1238 Ext. 114
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SOURCE LS Direct Marketing