LTE Strategy, Application Roadmap, and Future of 4G

NEW YORK, March 3, 2014 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

LTE Strategy, Application Roadmap, and Future of 4G http://www.reportlinker.com/p02040576/LTE-Strategy-Application-Roadmap-and-Future-of-4G.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telecommunication_Services

Overview:

The Long Term Evolution (LTE) standard for 4G provides significant capacity gains as well as true end-to-end Internet Protocol (IP) connectivity including voice over IP (VoIP) via voice over LTE (VoLTE). LTE is ushering in a new world of opportunities and challenges for every industry constituent including everything from new business models and industry participants to operational support systems for improved quality of service and user experience.

This research evaluates LTE development, capabilities, and potential applications with a view towards both what is technically possible as well as what is optimal based on current and anticipated market conditions. The report analyzes technologies and market conditions to provide specific strategies, solutions, and applications for the commercial mobile radio ecosystem including cellular service providers and their supply chain.

Target Audience:

Mobile network operators

Wireless device manufacturers

Wireless infrastructure providers

Application developers and aggregators

Government and sovereign R&D institutions

Report Benefits:

Identify optimal LTE strategies

Understand LTE opportunities and constraints

Identify applications and solutions optimized by LTE

Identify emerging business models facilitated by LTE

Understand emerging areas such as wearable wireless

Recognize the supply/demand factors effecting LTE usage

Identify emerging applications for both consumers and enterprise

Understand the need for LTE VAS applications in the face of competition

Understand the evolving marketplace and the impact on the LTE ecosystem

1.0 EXECUTIVE SUMMARY 7

2.0 LONG TERM EVOLUTION (LTE) 8

2.1 LTE STATUS UPDATE 9

2.2 LTE SUBSCRIPTIONS 11

2.3 LTE RELEASE 11 AND THE ROADMAP BEYOND 11

2.4 LTE DIRECT 13

2.5 LTE DIRECT APPLICATIONS 16

3.0 LTE APPLICATION STRATEGY 18

3.1 PREPARE FOR MUCH MORE DATA USAGE 18

3.1.1 BIGGEST FACTOR IN MOBILE DATA: MOBILE VIDEO 18

3.1.2 MOBILE VIDEO FORECAST 19

3.2 PREPARE FOR INCREASINGLY MORE SERVICES IN THE CLOUD 19

3.2.1 THE ROLE OF INCUMBENT NETWORK OPERATORS IN MOBILE CLOUD 20

3.2.2 MOBILE DATA IN THE CLOUD FORECAST 21

3.3 PREPARE FOR INCREASINGLY MARGINALIZED CORE SERVICES 21

3.3.1 MARGINALIZATION DRIVES THE NEED FOR VALUE-ADDED SERVICES 21

3.3.2 VALUED SERVICES INCLUDE COMMERCE, CONTENT AND APPS 22

3.4 PREPARE FOR DEPLOYMENT OF VALUE-ADDED SERVICES 26

3.4.1 WHAT IS A VALUE-ADDED SERVICE (VAS)? 26

3.4.2 RELATIONSHIP OF VAS TO OTHER SERVICES 27

3.4.3 WHY ARE VAS IMPORTANT? 27

3.4.4 THE VAS SUPPLY CHAIN 27

3.4.5 CARRIER PLANNING FOR VAS APPLICATIONS 27

4.0 LTE APPLICATION ROADMAP 29

4.1 VIDEO 29

4.1.1 MORE OF THE SAME: ONLY FASTER 30

4.1.2 VIDEO CALL 33

4.1.3 LTE VIDEO BROADCAST 34

4.1.4 MOBILE TV IN LTE 35

4.2 VOICE OVER LTE (VOLTE) 39

4.2.1 GSMA VOLTE INIATIVES 40

4.2.2 ALTERNATIVES TO VOLTE 41

4.3 RICH COMMUNICATIONS SERVICES (RCS) 42

4.3.1 GSMA RCS INITIATIVES 44

4.3.2 RICH CALLS 45

4.3.3 RICH MESSAGING 46

4.3.4 RCS AND VIDEO 47

4.3.5 DYNAMIC ADDRESS BOOK (DAB) 48

4.4 LTE DIRECT 49

4.4.1 DIRECT SERVICES 50

5.0 THE FUTURE OF 4G 53

5.1 DEVICES AND SUBSCRIBERS 53

5.1.1 SUBSCRIBER BEHAVIORS EVOLVE 54

5.1.2 CONSUMER ELECTRONICS AND LTE 55

5.1.3 THE GLOBAL MARKET FOR SMARTPHONES AND TABLETS 57

5.1.4 NEXT GENERATION DEVICES AND LTE 59

5.2 FUTURE NETWORK TOPOLOGY 60

5.2.1 CONTINUED SMALL CELL EXPANSION 60

5.2.2 HETEROGENEOUS NETWORKS (HETNETS) 61

5.2.3 LTE TOPOLOGY ROADMAP 63

5.3 FUTURE APPLICATIONS 64

5.3.1 LTE AND SOCIAL NETWORKS/MEDIA 65

5.3.2 LTE AND MOBILE MARKETING/ADVERTISING 66

5.3.3 LTE ENABLED MOBILE COMMERCE 67

5.3.4 CLOUD STORAGE/ACCESS 69

5.3.5 PEER-TO-PEER (P2P) COMMUNICATIONS 70

5.3.6 AUGMENTED REALITY (AR) 71

5.3.7 WEARABLE WIRELESS DRIVES NEW APPLICATIONS 75

5.3.8 THE ENTERPRISE/CORPORATE DASHBOARD 76

5.3.9 MACHINE-TO-MACHINE (M2M) AND THE INTERNET OF THINGS (IOT) 78

5.3.10 CONVERGENCE OF M2M, IOT, SOCIAL, AND BIG DATA = HUGE OPPORTUNITY 82

5.4 NEW LTE BUSINESS MODELS 83

5.4.1 MOBILE NETWORK API MODELS 83

5.4.2 WORKING WITH THE CARRIERS 84

5.4.3 DEALING WITH CARRIER CONCERNS IN NEW BUSINESS MODELS 86

5.4.4 THE EMERGENCE OF A STRUCTURED THIRD-PARTY ECOSYSTEM 88

6.0 CONCLUSIONS AND RECOMMENDATIONS 91

List of Figures

Figure 2: Qualcomm Differentiated Apps/Services for Proximate Discover 16

Figure 3: Video Usage by Screen Type 18

Figure 4: Mobile Video Forecast to 2017 19

Figure 5: Mobile Data in the Cloud Forecast to 2017 21

Figure 6: Mobile Commerce Continuum 22

Figure 7: Pull and Push Content Models 25

Figure 8: Value-added Services vs. Core Services 26

Figure 9: Worldwide Mobile Data Usage 30

Figure 10: Mobile TV Ecosystem 36

Figure 11: VoLTE Call Continuity 39

Figure 12: RCS, APIs, and Applications 43

Figure 13: Enhanced Address Book Benefits 48

Figure 14: RCS Application Integration 49

Figure 15: LTE Market Drivers by Operational Improvement 54

Figure 16: Global Smartphone and Tablet Ownership by Country 57

Figure 17: Global Smartphone Market by Region 58

Figure 18: Global Tablet Market by Region 59

Figure 19: HetNets Topology 61

Figure 20: Carrier WiFi and Small Cells 62

Figure 21: Mobile Marketing Investment Growth by Type Forecast to 2015 66

Figure 22: Mobile Marketing Expenditures by Type Forecast to 2015 66

Figure 23: Augmented Reality 71

Figure 24: Enterprise Corporate Dashboard 77

Figure 25: Enterprise Corporate Dashboard: Employee Locator Application 78

Figure 26: Global M2M Growth by 2G/3G/4G Forecast to 2017 79

Figure 27: Global M2M Data Growth Forecast to 2017 80

Figure 28: Evolution of Carrier Business Models and Third Parties 89

List of Tables

Table 2: LTE Subscriptions, by Region, Subscriptions Millions, 2013-2018 11

Table 3: Formal Status of LTE Release 10, 11, and 12 12

To order this report: LTE Strategy, Application Roadmap, and Future of 4G http://www.reportlinker.com/p02040576/LTE-Strategy-Application-Roadmap-and-Future-of-4G.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Telecommunication_Services

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