Lucky and Adspace Networks Partner to Provide Custom Style Tips Directly From Editors and Celebrities
NEW YORK, Nov. 2, 2011 /PRNewswire/ -- Lucky, the magazine about shopping and style, and Adspace Networks, owners of the largest in-mall digital television network in the country, have partnered to create unique editorial content for mall shoppers on the network's Smart Screens.
Aptly branded "Smart and Lucky," these features star Lori Bergamotto, Style Contributor for Lucky. The spots are 20-30 seconds each, and will be incorporated into Adspace's editorial content to run nationally throughout the network's 137 Class A malls. "These features will be fresh and current and we will be delivering the latest fashion trends and shopping tips," noted Warren Christopher, Adspace Editorial Director. "Upcoming features in the pipeline will include holiday gift suggestions and fashionable New Year's resolutions."
In addition, the Network will air exclusive behind-the-scenes footage from Lucky cover shoots featuring the most stylish celebrities. November cover girl Kim Kardashian is currently featured giving advice on "dressing like a Kardashian." Lucky's December cover model Jessica Simpson shares her favorite fashion tips in next month's issue.
"Adspace reaches 30 million individual shoppers per month so it makes perfect sense to give them a taste of the Lucky point of view on shopping and fashion," said Lucky editor-in-chief Brandon Holley. "The content from our editors will cover a wide range of fashion and beauty tips as well as how-to videos."
"The 'Smart and Lucky' exclusive features and tips from the Lucky cover celebrities take Adspace's editorial strategy to an exciting new level," said Bill Ketcham, executive vice president and chief marketing officer, Adspace Networks. "Lucky is the authority on shopping, and their fashion-savvy brand will give our avid shoppers another great reason to engage with our screens."
Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky's launch in December 2000, circulation has grown from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. For the latest news from Lucky, log on to www.luckymag.com.
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 137 Class A malls across the United States, the network consists of 1,836, eight and nine-foot-tall plasma screens called "Smart Screens." The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches 126 million affluent consumers (source: Scarborough) each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning video advertising industry.
SOURCE Adspace Networks
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