Lumension Launches Online Store Accelerated buying cycle drives IT security customers to web for product features, specs, pricing and purchase
SCOTTSDALE, Ariz., April 24, 2012 /PRNewswire/ -- Today's IT buyers are experiencing significantly shorter buying cycles, as illustrated in the September 2011 report by TechTarget, Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers, which shows the cycle has shortened from 12 months to just six months. To help customers quickly access product features, technical specifications, pricing and the option to purchase, Lumension®, a global leader in endpoint management and security, has launched a new online store at http://www.store.lumension.com/?rpleadsourceID=L2674.
"In alignment with shortened IT buying cycles, research also tells us technology buyers are increasingly self-educating themselves online," said C. Edward Brice, Senior Vice President, Worldwide Marketing, Lumension. "The online store we have developed will better serve our customers' and prospective customers' needs as they navigate our endpoint security solutions from research, to trial, to quotation and onward to order."
Visitors will have the ability to generate a real-time quote and order best-in-class product modules and packaged solutions, including: Lumension® AntiVirus, Lumension® Application Control, Lumension® Device Control, Lumension® Patch and Remediation and Lumension® Total Endpoint Protection packaged solution. Pricing options include both subscription and perpetual offerings across any number of nodes.
"Ultimately the velocity from quotation to order will be significantly enhanced regardless if an order is placed online or not because our backend quotation and order management processes have been automated as a result of this initiative," Brice said. "This directly translates to improved efficiency for Lumension and better service for our customers."
Lumension plans to expand its online store offerings in the coming months with additional packaged solution offerings and the ability for current customers to renew their software subscription services online.
- Lumension store http://www.store.lumension.com/?rpleadsourceID=L2674
- Optimal Security blog http://www.blog.lumension.com/?rpLeadSourceID=L2674
Lumension Security, Inc., a global leader in operational endpoint security, develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. Lumension enables more than 5,100 customers worldwide to achieve optimal security and IT success by delivering a proven and award-winning solution portfolio that includes Vulnerability Management, Endpoint Protection, Data Protection, and Reporting and Compliance offerings. Lumension is known for providing world-class customer support and services 24x7, 365 days a year.
Headquartered in Scottsdale, Arizona, Lumension has operations worldwide, including Texas, Florida, Washington D.C., Ireland, Luxembourg, Singapore, the United Kingdom, and Australia. Lumension: IT Secured. Success Optimized.™ For more information, go to www.lumension.com.