Lumo Run is the hot new wearable for top triathletes
World-class Triathletes Mark Allen and Meredith Kessler sign endorsement contracts as advocates and advisors for Lumo Run wearable technology
MOUNTAIN VIEW, Calif., Feb. 26, 2016 /PRNewswire/ -- Lumo Bodytech, the creators of the Lumo Run smart running shorts and wearable sensor, today announced a partnership with world-renowned triathletes Mark Allen and Meredith Kessler.
Mark Allen is a Six-Time Hawaii IRONMAN Triathlon World Champion, coach and author. Meredith is currently one of the world's top-ranked triathletes.
The Lumo Run wearable device combines the powerful data of a running lab and the personal attention of a coach. Lumo Run provides real-time feedback to improve running form and efficiency, which can increase performance and reduce the risk of injury. The lightweight, discreet sensor is placed on the small of the back, either in a clip or a custom pocket integrated into the smart shorts. This location is the ideal placement to measure key metrics like cadence (steps-per-minute), bounce (vertical oscillations of the pelvis), braking (change in horizontal velocity), and pelvic motions (kinematics) including tilt, rotation, and drop.
"As athletes and advisors, Meredith and Mark's deep expertise is invaluable in the development of our Lumo Run product," said Mark Mastalir, Lumo Bodytech's Vice President of Marketing and Partnerships. "The triathlete community has long understood the benefits of using technology to enhance performance and provide a competitive edge, but the primary focus has been leveraging technology to improve cycling. Mark and Meredith share our excitement around the potential Lumo Run has in improving running form, which in turn aids in the final leg of a triathlon, where many races are won and lost."
"Lumo is the only company that is measuring what is going on at the core of the body and utilizing that information to determine every important metric of motion in running," said Mark Allen. "Lumo is light years ahead of the others with this type of thinking."
"Lumo Run is an essential piece of technology for athletes that will enhance running performance while reducing the risk of injury. It will be a pivotal training and racing tool that will help improve running form and biomechanics over the course of a half or full distance triathlon," states Meredith Kessler.
The Lumo Run wearable device is available for pre-order now, and will be shipping this summer. For more information visit www.lumorun.com.
About Mark Allen
Mark Allen, Six-Time Hawaii IRONMAN Triathlon World Champion, was named "The World's Fittest Man" by Outside magazine, voted "The Greatest Endurance Athlete of All Time" by ESPN, and selected as "The Greatest Triathlete of All Time" by Triathlete magazine. In Kona in 1989, he ran 2:40:04 for the marathon, which still remains the fastest marathon split of all time at the World Championships in Hawaii. He is a member of the IRONMAN Hall of Fame, the USA Triathlon Hall of Fame as well as the International Triathlon Union Hall of Fame. Over the course of his 15-year career, Mark won sixty-six of the ninety-six races he competed in and was a top three finisher in ninety percent of the events he entered. In addition, Mark is an award-winning author, endurance sports product consultant, and sports commentator and advisor for NBC. His published books are Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You, coauthored with Brant Secunda, and The Art of Competition, with photographer Nick Borelli.
Mark now runs MarkAllenCoaching.com, a leading endurance sport coaching service that is based on techniques developed by Mark in his 15-year professional triathlon career, and 25-years of experience coaching professional and age group triathletes from over fifty countries.
About Meredith Kessler
Meredith grew up in Columbus, Ohio where she was a 4-sport athlete and was inducted into her high school's Athletic Hall of Fame. Meredith went on to receive a Division I athletic scholarship at Syracuse University where she participated in field hockey and track. After graduation in 2000, she used her graduation money to purchase her first triathlon bike and entered in a full IRONMAN (2.4 mile swim, 112 mile bike, 26.2 mile run) two weeks later. From that moment on, she caught the spirit of IRONMAN competition and hasn't looked back. Since that first IRONMAN in 2000, Meredith has completed 56 full IRONMAN races all over the United States and the world. She is the 4 time consecutive winner of IRONMAN New Zealand, where she is returning to in March to defend her title. She has also won two consecutive IRONMAN Arizona titles, where she completed the fastest IRONMAN time of 2015.
Outside of her career as a professional IRONMAN triathlete, Meredith takes pride in being the best wife, daughter, sister, friend and mentor that she can possibly be every day. Her family and friends are paramount in fueling her energies to compete at such an elite level. She is authoring a series of manuals under the name 'Life of a Triathlete,' www.lifeoftriathlete.com. For more information visit: www.meredithkessler.com
Lumo Bodytech has developed a technology platform that leverages smart sensors and software to optimize performance and address human biomechanics through the real-time tracking of body movement. Lumo's products empower you to be the best version of yourself. Current Lumo Bodytech products include the Lumo Lift posture coach and activity tracker, as well as the Lumo Run smart running shorts and sensor. Lumo Bodytech is privately-held and headquartered in Mountain View, CA. Information on Lumo Bodytech and their products is available at www.lumobodytech.com
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SOURCE Lumo Bodytech