Lunar Cow is Making Advertising in Publications As Easy As 1, 2, 3
AKRON, Ohio, May 9, 2019 /PRNewswire/ -- Lunar Cow Publishing has launched its new interactive advertising sales portal called The Observatory. The travel and tourism industry will benefit from this portal, which allows businesses that advertise in visitors' guides, business directories, community guides, dining guides, and community maps, the ability to design their advertisements through the Observatory's automated design functions. Advertisers can create, design, edit, proof and approve their advertisements in a fraction of time it has traditionally taken.
This exciting, proprietary, interactive portal allows a business to upload the raw components of their advertisement into the Observatory through a drop zone technology. This will allow the advertisers to view the development, revise with specific modifications and approve their advertisements for placement into the publication. The approval system has a double opt-in authorization to ensure that the advertiser is completely satisfied with the creation of their advertisement.
The Observatory has been designed to enhance the experience of an advertising user when accessing the software which makes the process of creating an advertisement for a publication as easy as 1, 2, 3. These benefits give advertisers the tools and technology they require to create a new advertisement for a publication.
The Observatory also performs back end process checks ensuring that the advertisement is the correct size, resolution, color space, contains proper word count, and is in a compatible file format. These process checks are crucial for the production of an advertisement as these elements have, in the past, created production delays which require modifications of timeline and expectations for publishing.
The Lunar Cow Observatory is the perfect product to enhance the user experience for businesses who are creating advertisements to be placed into a publication. This portal incorporates leading-edge technology which increases the advertisers' overall satisfaction and experience with the advertising process. The Observatory is built using responsive design and HTML 5, which allows the software to automatically resize to the screen real estate of your device to maximize viewing.
The Observatory includes an HTML 5 toolbar and interface that intuitively guides users through the process of creating an advertisement. Simply by clicking or tapping anywhere on the dashboard, the viewer can access the rich features of the system. Easily move between pages based on the navigation configuration of the users' device; mouse-enabled desktop devices utilize clicking, while mobile devices detect finger swiping.
Chamber of Commerce members, Convention and Visitors Bureau partners, as well as community businesses will be able to view the primary navigation categories that will prompt the advertiser to upload, download, review and approve their information. The information on the Observatory can be viewed easily on smartphones, tablets, laptops, and desktops, making the process of developing an advertisement easily accessible and promotes deeper engagement.
Lunar Cow Publishing President and Founder stated, "Advertisers are seeking technology tools that help them create, revise, approve and publish advertisements for the publications they are advertising within. The Observatory delivers a mobile experience that incorporates an easy to use dashboard tool set for submitting camera ready art work or uploading the assets for the development of a new advertisement."
Providing members, partners and local businesses an easy to use advertising sales portal will help to reduce production time, costs and will increase the overall satisfaction of an advertiser. You can visit Lunar Cow Publishing at www.lunarcow.com or visit our Facebook page at https://www.facebook.com/lunarcow.
About Lunar Cow Publishing
Lunar Cow Publishing is an award-winning, destination marketing firm providing services to the Travel and Tourism industry. We represent Chambers of Commerce and Convention and Visitors Bureaus. Lunar Cow is a technology company that also provides traditional publishing services. www.lunarcow.com
Contact:
Benjamin Harris
President
Lunar Cow Publishing
[email protected]
330.253.9000
SOURCE Lunar Cow Publishing
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