Lurie Children's Hospital of Chicago Appoints Leo Burnett Business as Creative Advertising Agency of Record

Agency to create national brand campaign in 2016 for leading pediatric research hospital

Aug 26, 2015, 08:54 ET from Leo Burnett Business

NEW YORK, Aug. 26, 2015 /PRNewswire/ -- Leo Burnett Business today announced that Ann & Robert H. Lurie Children's Hospital of Chicago selected the specialty group within Leo Burnett as creative agency of record. The New York-based agency will develop, design and produce a new strategic and creative campaign that will increase brand awareness of Lurie Children's as a top ranked leader in children's health care. The first campaign will be digitally led and executed across multiple platforms, from TV and print to out-of-home and social in 2016.

"Lurie Children's was truly looking for a partner to add strategic and creative value to our marketing team and current agency partners," said Kary McIlwain, vice president of marketing at Lurie Children's. "Having a world-class creative agency will help us meet the challenges of today's ever-changing healthcare environment and to maximize our limited resources with powerful messaging."

Lurie Children's is ranked among the top children's hospitals in the country by the U.S. News & World Report Best Children's Hospitals Honor Roll and is nationally ranked in 10 pediatric specialties. The hospital, with a 130-year legacy as the industry leader in pediatric health care, opened its state-of-the-art, freestanding facility for children in 2012. The new advertising campaign will promote the hospital's services, build its brand nationally and raise awareness of its mission to promote the health and well being of children.

"For us, this is more than an exciting new piece of business. It's a mission that touches our hearts and ignites our passion to create," said Lisa Abbatiello, chief executive officer of Leo Burnett Business.

Learn more about Lurie Children's at luriechildrens.org and Leo Burnett Business at http://leoburnettbusiness.com/.

About Ann & Robert H. Lurie Children's Hospital of Chicago

Ann & Robert H. Lurie Children's Hospital of Chicago, formerly Children's Memorial Hospital, provides superior pediatric care in a setting that offers the latest benefits and innovations in medical technology, research and family-friendly design. As the largest pediatric provider in the region with a 130-year legacy of excellence, kids and their families are at the center of all we do. Learn more about our family-centered approach to care.

About Leo Burnett Business

Leo Burnett Business is the specialist audience agency within Leo Burnett. Leo Burnett Business truly understands the personal and professional needs of complex decision making teams and those making considered purchases. The agency calls this practice S2S® - Specialist-to-Specialist. And, not only does it map out the buyers, users and influencers in any decision, it helps the agency see what's really driving them as people. This approach wins recognition for creative excellence and for its ability to drive business results. Leo Burnett Business works with companies such as AvisBudgetGroup, Voya Financial and the Options Industry Council. 

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