NEW YORK, Jan. 13, 2016 /PRNewswire/ -- A new creative studio has entered the New York scene. L.O.V.E recently opened its doors in New York's Chelsea neighborhood and is already gaining traction working with US-based fragrance, beauty and fashion brands. Led by Jerome Faillant-Dumas and Benjamin Schafir, L.O.V.E New York brings 28 years of experience working in Paris with some of Europe's most prestigious marques.
Mr. Faillant-Dumas was artistic director to Yves Saint Laurent before opening L.O.V.E in Paris in 1997. Benjamin Schafir, co-CEO of L.O.V.E New York, joined Faillant-Dumas after working for Ralph Lauren and Giorgio Armani fragrances.
L.O.V.E offers everlasting artistic vision through a long list of services counting: concept and image development, packaging and retail design, and digital, film and print advertising. L.O.V.E is not a typical agency; it partners in a brand's success. L.O.V.E builds a unified language and unique vision for a roster of international luxury brands, including: Valentino, Prada, Givenchy, Moet & Chandon, Chaumet, Nina Ricci, Carolina Herrera, Anderson & Sheppard, Frederic Malle, Tag Heuer…
L.O.V.E works closely with brands to understand their origins. "My experience at Chanel and Yves Saint Laurent as the international artistic director for fragrance and cosmetics led me to understand that the roots of a brand and its history are the keys to finding its proper and legitimate positioning," says Faillant-Dumas. "I decided to create my own creative and artistic structure, L.O.V.E, in order to share my expertise and approach. Dior Parfums was my first project and we collaborated together for six years."
Their hard work is already paying off – they have built a full New York creative team to work with their American "collaborators" ("client" is not part of the L.O.V.E. vocabulary). "We believe in brands, we love them," say the founders whose expertise consists of a rich artistic experience, an intuitive and emotional relationship with the brand and the ability to look ahead to the future. "At L.O.V.E, we feel and experience the brand."
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SOURCE L.O.V.E New York