LYCRA® MOVES ATHLEISURE™ At INTERFILIÉRE New York Booth #100
INTERFILIÈRE NEW YORK, 9/22/2016 @ The Tunnel
NEW YORK, Sept. 21, 2016 /PRNewswire/ -- LYCRA® fiber, which is owned by INVISTA, will be exhibiting its new LYCRA® MOVES ATHLEISURE™ platform and capsule collection at INTERFILIÈRE New York. As the collaborator of this annual trade show, LYCRA® brand will be showcasing athleisure market insights and innovative fiber and technology solutions at booth #100. Produced by EUROVET AMERICAS, INTERFILIÈRE New York will take place on Thursday, September 22, at The Tunnel, located at 269 11th Avenue in Manhattan.
Athleisure is Good for Business
Athleisure is more than just a trend. It is a lifestyle that is being adopted by women all around the world and represents a substantial market with significant potential for future growth for the intimate apparel market. According to The NPD Group, Inc., the sports bra market has grown from $0.8 billion to $1.5 billion in sales over the last five years, with the strongest growth occurring in the last two years. (Source: The NPD Group, Inc. / Consumer Tracking Service, 12 months ending May 2012-2016). It's not only the bra market that is benefiting from the explosion in athleisure apparel, the $270 billion sports apparel and footwear segment has grown 42% over the last seven years and is predicted to grow another 30% by 2020 (Source: Morgan Stanley, 2015).
LYCRA® Fiber Solutions for Athleisure Apparel
INVISTA created the LYCRA® MOVES ATHLEISURE™ platform as a one-stop shop for athleisure solutions, allowing mills and brands in the intimate apparel segment to easily enter this growing market and expand their business. The selected fiber technologies deliver a range of performance benefits including moisture management, comfort, and fit:
- LYCRA® COOLING technology offers moisture management to keep the wearer cool, dry and comfortable all day long, while also providing outstanding shaping benefits.
- LYCRA® BLACK technology provides deep, rich colors and virtually eliminates grin-through in dark stretch fabrics.
- LYCRA® W technology offers deeper, rich coloration, outstanding whiteness, uniformity, and superior recovery power.
- LYCRA® SOFT COMFORT technology delivers increased flexibility for fitting in-between sizes and comfortable compression, ideal for garments requiring flexible fit like sports bra.
- LYCRA® SPORT technology is engineered to deliver exceptional comfort, fit, and support to activewear fabrics.
- LYCRA® T400® technology combines durable stretch and recovery with moisture management benefits.
You can learn more about these technologies and market insights at the LYCRA® MOVES ATHLEISURE™ presentation at 1:30 pm. A live model fashion show of the capsule collection on the catwalk will also be a part of the presentation.
"The LYCRA® brand is a business connector in the apparel industry, and we offer the most robust insights, solutions, and contacts in the market," said Pattie Ficorilli, Sr. Marketing Manager Intimates. "We have the skills and knowledge to provide buyers and brands with the solutions they need to capture their share of the expansive athleisure market."
About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA
LYCRA®, LYCRA® MOVES™, and T400 are trademarks of INVISTA.
About EUROVET
Eurovet is the undisputed world leader for intimates and swimwear, with international events in Paris, New York, Las Vegas, Shanghai, Hong Kong and Moscow. It is also the most important reference for sourcing textiles and fashion for the fast fashion movement in Europe, and number one in France for sports textiles and equipment trade shows.
Eurovet Americas is the is the US subsidiary of Paris-based company Eurovet, the world-leading trade show organizer for lingerie and swimwear, producing internationally recognized trade shows in the lingerie, swimwear and textile industries for over 30 years.
In addition to INTERFILIÈRE New York, Eurovet Americas produces Mode Lingerie and Swim, CURVENY New York, and CURVENV Las Vegas. For more information on Interfilière New York, visit www.interfiliere.com
INTERFILIÈRE NEW YORK is an event produced by EUROVET AMERICAS.
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SOURCE LYCRA(R) MOVES ATHLEISURE(TM)
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