Lynx Fitness Appoints Sales and Marketing VP

Feb 03, 2016, 13:55 ET from Lynx Fitness

MIAMI, Feb. 3, 2016 /PRNewswire/ -- Lynx Fitness has appointed Karin Shay as vice president of sales and marketing based on an unprecedented customer response to the company's innovative Lynx Board fitness device over the all-important holiday sales period.

"Karin will provide a much-needed strategic vision for our sales and marketing efforts as Lynx Fitness continues to enjoy rapid growth," explained CEO Sheldon Burnett. "Her counsel will be critical in introducing the Lynx Fitness brand into new markets while maintaining high customer service levels."

Released in the U.S. and Canada in October 2015, the Lynx Board has steadily exceeded performance expectations as a dedicated cadre of fitness professionals has taken to social media to supplement extensive print and online advertising campaigns.

"Karin brings more than 20 years of experience in sales and marketing to our executive team," added Lynx Fitness President and Chief Operating Officer Marc Yahr. "Karin has been responsible for multimillion-dollar television and marketing campaigns for leading brands such as L'oreal Paris, Kia Motors Corporation, major banks and Hollywood movie studios at Canada's leading television network."

Unlike other fitness devices on the market, the Lynx Board offers full 360-degree range of motion and will not damage joints. With more than 800 specially designed training techniques that target all major muscle groups, the Lynx Board's patented friction surface uses body weight to provide counter resistance as the user glides in rhythmic precision along a specially engineered surface.

"My initial focus will be on digital marketing, content strategy, demand generation, customer acquisition and branding," said Shay. "I look forward to helping create more value for Lynx Fitness shareholders as we continue to identify new markets for the Lynx Board."

The privately held Lynx Fitness has two models of the Lynx Board to choose from — the Home/Gym Board retails for $329 while the Lynx Travel Board retails for $229. Both models are available with free shipping and volume discounts at LynxFitness.com.

Thanks to the resistance-controlled friction of the Lynx Board, there is virtually no impact to the body which makes training advantageous for people recovering from injuries as well as those with chronic joint problems. The Lynx Board's technology is supported by both utility and design patents.

About Lynx Fitness

Established in 2015 and founded by elite fitness experts David Morin and Barbie Blank, Lynx Fitness specializes in innovative, low-impact fitness solutions. The flagship product, the Lynx Board, features patented friction technology for a time-efficient and effective full body workout. For more information, please visit: www.lynxfitness.com

Contact: Sheldon Burnett, 1-305-790-8753, sheldon@lynxfitness.com

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SOURCE Lynx Fitness



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