MIAMI, Jan. 21, 2013 /PRNewswire/ -- When the employees of Lyoness Management Americas decided to make an early New Year's resolution, they found a willing and worthy ally in the Children's Home Society of Florida. Created in 1901, the Children's Home Society is the largest private not-for-profit organization providing assistance for children and families throughout Florida. That made the Society the right group to help the employees of Lyoness provide holiday support for Florida children and families in need.
"We have our own not-for-profit Child and Family Foundation," explains Lyoness Management Americas CEO Mario Hoffmann, "but in addition to the tens of thousands of children we house, clothe, and school in countries around the world, this holiday season we wanted to find a Florida organization that shares our values and fills a need for families closer to home. And that's what our employees found in the Children's Home Society: a partner that gives hope to abused, neglected, and abandoned children and their families throughout Florida."
"By becoming Champions for Children," explains Lyoness Management Americas Managing Director Joaquin Zeledon, "the season has become more meaningful for all Lyoness employees, because this project grew from the ground up as an employee campaign, without the direction of management."
Which hasn't kept management from wanting to get involved! "I am extremely proud of the initiative taken by our employees," says CEO Mario Hoffmann. "They organized a toy drive for the younger children, and collected school supplies and purchased gift cards for older children."
Director of Marketing and Communications Myrna Y. Vaca explains that "the Lyoness Child and Family Foundation (CFF) support education as the surest course to a better life. And our more than 2.5 million Lyoness Members contribute to that cause with every purchase they make through the Lyoness program, because a percentage of Lyoness revenue is committed to social and educational projects for at-risk children worldwide."
Lyoness is a Loyalty Program with an established international shopping network of more than 2.5 million Members and more than 20,000 Loyalty Merchants in 47 countries worldwide. Lyoness Management Americas provides direction and support to our national offices in New York City, Toronto and Sao Paulo.
For more information about the Lyoness Child & Family Foundation: www.lyoness-CFF.org
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SOURCE Lyoness America