M-GO Unveils Catalog Of Bollywood Titles With Filmkaravan

The collection includes hot new release Ek Paheli Leela, starring Sunny Leone

Jun 12, 2015, 09:00 ET from M-GO

LOS ANGELES, June 12, 2015 /PRNewswire/ -- M-GO, the premium digital video on demand (VOD) service created as a joint venture between DreamWorks Animation and Technicolor, today announced the launch of its Bollywood collection. The library of titles, presented in association with Indian film distributor FilmKaravan, features the 2015 dramatic thriller Ek Paheli Leela, starring international bombshell Sunny Leone, as the centerpiece of the new collection.

The reincarnation-themed Ek Paheli Leela, produced by T-Series and distributed by Saavn in North America, follows a woman whose romance with her murdered lover spans centuries. The film is part of an initial assortment of more than two dozen feature Bollywood titles now offered on M-GO, with some available in 4K.

"I am so excited that my fans will now be able to watch Ek Paheli Leela on their favorite digital platforms," said Leone. "I believe in the power of the digital ecosystem and am thrilled that my film will now be available for my fans to watch when they want."

Neeraj Kalyan, President of T-Series, added, "We are proud to be a part of this digital release for our latest title, Ek Paheli Leela on M-GO. Sunny has done an exceptional job and we are glad that this film is the centerpiece of the Indian film category."

"This exciting partnership with FilmKaravan represents our first concentrated effort to bring even greater variety to our selection of international, foreign language, and independent content," said M-GO Senior Vice President of Content Cameron Douglas. "In the increasingly global film community, Bollywood content is incredibly popular with movie fans all over the world, including here in the U.S."

"FilmKaravan's goal is to bring the best of Indian content produced by big studios like Yash Raj Films, Dharma Productions, Excel Entertainment, T-Series and Rajshri, among others, to platforms committed to presenting eclectic programming to their audiences.  It gives us great pleasure in partnering with M-GO, one of the fastest growing VOD services, to reach their audiences through aggressive positioning and passionate marketing plans," said Pooja Kohli, Managing Partner, FilmKaravan.

The Bollywood collection is the latest in a series of additions by M-GO. Other innovations include M-GO Advanced, the first video browsing app for Samsung Gear VR, powered by Oculus, and the largest catalog of UHD content from any transactional VOD in the United States.

About M-GO
M-GO is the premium digital video on demand (VOD) service created as a joint venture between DreamWorks Animation and Technicolor. With stunning picture and audio quality, smarter browsing, and the convenience of viewing across any device, M-GO seamlessly delivers high-quality movie and TV entertainment. www.mgo.com.

About FilmKaravan
FilmKaravan produces, aggregates and seamlessly distributes high quality South Asian Film and TV Content on Digital Platforms like iTunes, Google Play, Netflix, Amazon, Facebook, Dish, M-GO, BskyB, Vimeo and Ultraflix. The firm represents 90% of Indian blockbuster titles and content partners, including big studios like Yash Raj Films, Dharma Productions, Excel Entertainment and Rajshri among others. FilmKaravan provides streamlined delivery solutions that ingests, encodes, packages and delivers digital assets on spec to various platforms.  Additionally, Flixmatrix, a partner service, enables discovery and marketing of content on these platforms for incremental usage by audiences. For discovery, visit: http://www.flixmatrix.com.  

About T-Series
T-Series is India's leading Music label and Movie Production House. T-Series believes in bringing world close together through its music and movies. T-Series is associated with the industry from past three decades, having ample catalogue of music and movies comprising plenty of languages that covers the length & breadth of India. We believe after silence, nearest to expressing the inexpressible is Music and Movies.

About Saavn
Saavn, LLC is a digital distributor of EnglishBollywood and regional Indian music in over 200 countries. Since it was founded in 2006, the company has acquired rights to over 3 million music tracks. Saavn's signature products are Saavn.com, Saavn Pro, Saavn Music for iPhone, Saavn Music for Android, and Saavn Radio. Saavn offers free music search and streaming supported by display advertisements. As of March 2015, Saavn has 13 million users, who can access a catalogue of over 2 million songs.

 

SOURCE M-GO



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