While VR will dominate the revenue balance between AR and VR until 2019, at which point AR will grow to reach 53% of a $57 billion market, innovations continue to occur in both markets. Both hardware solutions providers—optics provider Lumus and AR device manufacturer Meta—and software and content delivery-focused companies—ar4.io and VREAL—are showing marked innovation through their latest offerings. Additionally, companies such as Mind Maze are capitalizing on the potential for AR and VR within specific market verticals, with Mind Maze targeting the healthcare market to support brain injury recoveries.
"As vendors work to improve their AR and VR solutions, innovations through adjacent and enabling technologies will spur future market development," concludes Bernard. "The push to implement MR, as evident in work from companies like Microsoft, remains the goal for the clear majority of enterprise implementations due to its ability to offer the immersion of VR with the safety and convenience of AR solutions."
These findings are from ABI Research's Hot Tech Innovators in AR/VR (https://www.abiresearch.com/market-research/product/1026667-hot-tech-innovators-in-arvr/) report.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research