NEW YORK, April 18, 2017 /PRNewswire/ -- Today, men's premium essentials brand Mack Weldon debuts AIRKNITx, its first activewear series. The collection, available online at mackweldon.com, will also be sold exclusively at all Equinox in-club shop locations.
The AIRKNITx series includes underwear (both boxer brief and brief styles), a crew neck t-shirt, and socks, respectively priced at $28, $42, and $24. Developed with the most innovative fabric mills and manufacturing partners, AIRKNITx's launch serves as Mack Weldon's next step in further distinguishing itself as one of the underwear market's most inventive players.
An internationally recognized arbiter of luxury, Equinox offers members unparalleled experiences that go well beyond its fitness offerings. The Shop @ Equinox, where the AIRKNITx collection is to be sold, curates a diverse selection of luxury fashion labels, exclusive collaborations and performance essentials to serve a high-performance clientele.
AIRKNITx products are composed of a unique microfiber blend and hold true to Mack Weldon's signature design approach. Key features include a flyless pouch for ultimate support, moisture wicking, anti-bacterial technology, and a high-stretch microfiber zone, engineered for maximum breathability.
"Guys are active all day, every day; so we created a product that is as suited for the boardroom as it is the locker room," said Matthew Congdon, Vice President of Design at Mack Weldon. "Our customers want a hybrid product that compliments their active lifestyle."
Mack Weldon's AIRKNITx products come in grey heather, blue heather, and redwood heather (boxer brief only). AIRKNITx is available online at www.mackweldon.com, with the boxer brief sold in all Shop @ Equinox locations beginning today.
Mack Weldon's retail partnership with Equinox marks the brand's first major venture into offline retail.
"The Equinox brand is synonymous with 'high-performance lifestyle,'" said Brian Berger, Founder and CEO of Mack Weldon. "As members ourselves, we knew that AIRKNITx and the Mack Weldon brand would align perfectly with the Equinox value proposition. Additionally, we obsessively focus on making things simple for our customers. One of the primary reasons guys visit the Equinox shop is because they've forgotten their underwear or socks. We want to be there to help those guys."
"We are excited to offer our members a performance underwear that mixes comfort and function, an essential that you should always have for your workout routine," said Frank Rappa, Director of Retail at Equinox.
About Mack Weldon
Mack Weldon was reinventing men's essentials with smart design, performance fabrics, and a simple customer experience. The brand's signature line of underwear, socks, t-shirts, sweats, and polo shirts are engineered to promote comfort, mobility, and performance. It's innovative e-commerce store features an easy shopping experience and volume-based pricing. The company has been recognized by leading fashion, lifestyle, and general interest press including the New York Times, WWD, GQ, CNBC, and Men's Health. Mack Weldon is based in New York City and was founded in 2012 by Brian Berger and Michael Isaacman.
Equinox operates 87 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington D.C., as well as international locations in London, Toronto, and Vancouver. The company offers an integrated selection of Equinox-branded programs, services, and products, including strength and cardio training, studio classes, personal training, spa services and products, and apparel and food/juice bars.
Launching in 2019, Equinox Hotels will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
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SOURCE Mack Weldon