Madame Alexander Doll Company, LLC® To Launch Middleton Doll Adoption Line Exclusively At Toys"R"Us®

Feb 18, 2016, 10:00 ET from Madame Alexander Doll Company

NEW YORK, Feb. 18, 2016 /PRNewswire/ -- Today, Madame Alexander Doll Company, LLC® is pleased to introduce the all new Middleton Doll Adoption Line, available exclusively at Toys"R"Us® stores nationwide and Toysrus.com this August. This collection of 16-inch baby dolls features exquisite details, such as the Middleton Doll sculpt, as well as premium weight and quality fashion and accessories, at a starting price of $39.99*. Middleton Dolls have been a hallmark of quality baby dolls in specialty stores for decades, and now for the first time, will be offered to Toys"R"Us customers across the US.

Madame Alexander Doll Company was created by Beatrice Alexander in New York City 93 years ago, with the vision to engage a child's imagination through doll play. Today, the brand continues to inspire children of all ages to have fun, learn, grow and imagine.

"We are thrilled to introduce the Middleton Doll Adoption Line exclusively at Toys"R"Us," said Jamie Cygielman, General Manager and Executive Vice President, Madame Alexander Doll Company. "While upholding the high-quality and craftsmanship of the Middleton Doll heritage line, this new assortment offers a unique baby doll experience to a new generation of consumers."

The Middleton Doll Adoption Line assortment includes:

The Adoption Baby: Ready to love with a sleeper layette, hat, cuddly blanket and soft pillow, with four choices of skin & eye tones.

The Adoption Essentials: Everything the little parent needs, including a sleeper layette, hat, booties, stuffed animal, and additional outfit and sweater, with three choices of skin & eye tones.

Customers can add to their collection with additional accessories, including an Adoption Baby Carrier, Adoption Baby Fashion Packs with realistic-style baby clothing, and additional Adoption Baby Play Packs.

For more information about the Middleton Doll Adoption Line available in August 2016, please visit http://toyfair.vporoom.com/MadameAlexanderDollCompany.

*MSRP: Adoption Baby.

About Madame Alexander Doll Company, LLC

Madame Alexander Doll Company encourages girls of all ages to enjoy a lifetime of doll fun, play, gifting, and collecting with products that include Play, Baby, Fashion, and Collection dolls that are beautifully designed and age-appropriate products of quality and craftsmanship. To learn more, visit www.madamealexander.com.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 863 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and more than 250 licensed stores in 38 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at FAO.com. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. has an annual workforce of approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Toysrusinc.com. Follow Toys"R"Us and Babies"R"Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Photo - http://photos.prnewswire.com/prnh/20160218/334657

SOURCE Madame Alexander Doll Company



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