Madda Fella Delivers Key West Lifestyle Overseas

Men's apparel brand expands e-commerce platform to accommodate growing international customer base

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Oct 20, 2016, 08:25 ET

KEY WEST, Fla., Oct. 20, 2016 /PRNewswire/ -- Madda Fella, LLC, a men's clothing and lifestyle brand, today announced its products are available internationally through its e-commerce platform. Based in Key West, FL, the company launched in May 2015 out of a love of the town's beautiful surroundings and a lust for travel and adventure. The brand has since built a following in all 50 states and is experiencing growing demand from consumers in Australia, Europe and South America who are seeking the laid-back feel of Key West.

Madda Fella has established itself as one of the fastest-growing men’s clothing companies in the U.S. and now delivers the Key West lifestyle overseas.

"We've been humbled by the tremendous reception we've received from consumers across the country since our launch last year," said CEO and Founder, Michael Louden. "In 2016, there has been a growing demand for our products from consumers beyond the U.S. who are looking for clothing that exudes the relaxed vibe of Key West. We are excited to extend our footprint overseas, reaching people all over the world with high-quality, island lifestyle clothing, and igniting them with the same adventurous spirit we, and the Keys, embody."

Madda Fella experienced 300% annual growth since the brand's launch in May 2015. With the average five-year growth of the U.S. apparel market lying at under 3%, Madda Fella has established itself as one of the fastest-growing men's clothing companies in the U.S. and, as a result, is opening its platform to international sales due to growing demand from international consumers.

About Madda Fella
Named after Caribbean slang used to express surprise or astonishment, Madda Fella is a men's lifestyle brand for those who appreciate the unpredictable excitement of Key West adventure and a life full of sunshine, blue water and friends. Known primarily for its casual and island wear for men, Madda Fella designs its fabrics with a pattern unique to each piece of clothing and aligned with its Key West palette. The company launched in May 2015 and is available internationally via its website as well as at select retailers across the U.S. For more information, visit www.maddafella.com.

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SOURCE Madda Fella, LLC