Madhouse Launches App Marketing Platform at GMGC

BEIJING, April 28, 2015 /PRNewswire/ -- Leading mobile ad platform company Madhouse attended the 4^th Global Mobile Game Congress in Beijing and officially launched its App marketing platform PerforMad at the two-day event.

PerforMad is a customized App marketing platform for mobile application developers and mobile game companies. This unified platform integrates Facebook, Google and more than 70 mobile ad networks. It provides full ad life-circle monitoring, in-channel and cross-channel optimization and maximizes clients' return on investment (ROI).

Madhouse held five sessions of Mini Classes to demonstrate PerforMad to participants through presentations as well as interactive mobile games. The Mini Classes attracted more than 200 industry experts to join.

The attendees, which included game developers as well as ad networks, showed great interest in PerforMad's tracking function, cross-channel optimization and ROI-based strategies.

Advertisers only have to input a series of codes, very light in size, inside their Apps to enable data collection and optimization of the campaigns in real-time. The tracking solution provided by PerforMad is not exclusive and it can be used with any other tracking services. Unlike third-party tracking solutions which offer neutral data to advertisers, PerforMad protects advertisers pro-actively by analyzing any fraudulent user behavior and by providing transparent marketing insights to improve the campaign performance.

Besides above, the platform provides complete lifecycle monitoring of mobile ad campaigns. Advertisers can get real time insights of their on-going ad campaigns and can easily adjust various input variables like price, bid, budget, schedule, creatives and other key targeting settings to achieve the highest ROI on their ad-spends.

PerforMad also allows advertisers to track custom app events to understand user behavior in different phases in lifecycle of the app and enable app developers to optimize the application design and make it more user-friendly and improve the LTV of the users in long run.

Madhouse's CPO Clement Huang attended the panel discussion of "Balancing your user and ad experience" during GMGC, explaining how crucial it is for mobile marketing solutions to help app developers attract effective users, expand in-app consumptions and maximize ROI.

About Madhouse

Founded in Shanghai in January 2006, Madhouse successfully entered Indian market in 2012. It is the only mobile ad platform company from China which has expanded its business in the Asia Pacific Region. Madhouse has steadily grown both in China and India. The company helps international and domestic brands in these two major emerging markets for efficient brand communication and market expansion through mobile platform by using cutting edge technologies. It is also dedicated to help Chinese app developers and publishers to tap global market by providing mobile ad distribution and optimization services. These services aim to boost app downloads and acquire consumers with high lifetime value for the clients.  Madhouse has more than 250 employees worldwide with headquarters at Shanghai. It also has offices in Beijing, Guangzhou, Bangalore, Mumbai and New Delhi. 

SOURCE Madhouse