Charlie joined Madhouse in April 2007 serving as the company's Vice President of business development. He has acute insight in the mobile marketing industry and under his leadership Madhouse's revenue in terms of brand advertisers has achieved double-digit growth year-on-year, with the highest share in the domestic market.
In 2012, he successfully expanded the business structure from solely serving brand advertisers to promoting app developers in overseas markets, helping to achieve 100% annual business growth and develop the company's internationalization strategy.
Wendy joined Madhouse in July 2006 and was in charge of marketing, communication and market education. She formed the company's marketing team and helped to build up its image and leadership in the industry. Wendy also devoted herself in promoting mobile marketing and ad tech knowledge in the China market.
In the last one decade, she has been leading the project management, art, design & solutions teams, providing solid support to sales and business development.
Charlie and Wendy will report to Madhouse's founder and Chief Executive Officer Joshua Maa. They expressed their gratitude for the promotions and believe that under their leadership and teams' hard work, the company will provide more outstanding mobile advertising solutions, consolidating its leadership in the market.
"Charlie and Wendy joined Madhouse in a very early phase and have become the company's core management members since then," commented Maa. "They've grown with Madhouse and become excellent leaders, with great contributions to business development and marketing. I believe that in the future, they will continue to lead their team and make more achievements for the company."
The company's Chief Product Officer Clement Huang has also sent his congratulations to them, adding that, "We're proud to have such wonderful talents in the management team and recognize their performances. I hope that in the future, Charlie and Wendy will continue to lead their teams and accept more challenges."
About Madhouse Inc.
Founded in Shanghai in 2006, Madhouse is a leading mobile advertising platform and service company. Focused exclusively on mobile data-driven programmatic, the company aims to optimize mobile marketing investment and expand international audience for the clients. It not only helps brand advertisers engage target audience, build brand awareness, enhance purchase intention and increase customer loyalty in China, but also provides solutions for mobile app marketers to acquire high quality users globally. Madhouse expanded into India in 2012 and has become the largest mobile advertising company in the market. It has more than 240 employees in seven offices across China, Taiwan and India.
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