ST. LOUIS, April 12, 2017 /PRNewswire/ -- Madrinas Coffee announces new availability outside the company's home markets in Chicago and the Midwest, as the RTD Cold Brew coffee brand tops 7000 stores with the rollout of 300 Stop & Shop, Giant, and Martin's locations across the Northeast and Mid-Atlantic region and 700 Safeway/Albertsons locations across the Western US.
Expansion into the East Coast and West Coast means Madrinas Coffee's Fair Trade Organic Cold Brews and Fair Trade Iced Coffees are now available coast-to-coast, from Seattle to New York. President and Co-Founder Justin Davis commented, "We've built out a mature region in the Midwest, anchored by over 1000 retail stores in Chicagoland alone. The timing was right for us to expand, and as we reached out to retailers we were met with high levels of excitement about our brand. Madrinas Coffee is high-end specialty coffee, Fair Trade, Organic, Cold Brewed, and shelf stable. These are key attributes retailers are looking for amid declining CSD sales and clean-label consumer trends."
The company is using a hybrid distribution model to drive expansion, but leans heavily on DSD. Alex Davis, Vice-President and Co-founder comments, "Madrinas Coffee's consumer is the millennial that is channel agnostic, so we seek to sell in Grocery, C-store, Natural, and Pharmacy alike. To reach all channels we've pieced together a solid network of DSD partners that have helped us drive deep penetration into our markets."
About Madrinas Coffee:
Madrinas Coffee promotes #coffee4fuel and positive vibes through Fair Trade Organic Cold Brew Coffees and Fair Trade Iced Coffees sold in shelf stable 16oz cans. Madrinas Coffee merges the quality of specialty coffee with the accessibility of a grab and go beverage, and can be consumed with a smile in natural foods stores, grocery stores, convenience stores, and outdoor gear & bike shops throughout the US. Madrinas Coffee also ships nationally through Amazon-Prime. Madrinas Coffee is a team of coffee-heads on a mission to build an awesome coffee brand around #coffee4fuel. www.madrinascoffee.com www.instagram.com/madrinas/
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SOURCE Madrinas Coffee