Madura Tea - An Australian Success Story 'From Plantation to Cup'

17 Mar, 2016, 05:38 ET from Madura Tea Estates

SYDNEY, March 17, 2016 /PRNewswire/ --

Pioneers of one the earliest sustainable tea plantations in Australia, Michael and Norma Grant-Cook laid Madura Tea's foundation back in 1978 in the fertile farmlands of Northern New South Wales. Fuelled by a vision to create the purest tea blends while nurturing the ecosystem that sustains them, the Grant-Cook legacy has been upheld as a blueprint for quality tea, underpinned by a respect for environment and community.

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Today, Madura Tea has evolved into a multi award-winning producer of over twenty blends, with a loyal client base Australia-wide and overseas. Renowned for their passionate approach to the art of tea making, Madura Tea remains a family owned and operated business, employing a locally-sourced team of fifty that share a love for quality tea, and a commitment to maintaining the standards and principles on which the company has been built.

Led by a hands-on management team supported by an experienced tea technician, Madura Tea are continually assessing, tasting, blending and grading their tea to ensure it retains the quality and flavour for which it's celebrated. While they pay careful attention to market trends, it is the enduring flavour of their classic blends that have stood the test of time, earning them Canstar Blue's prestigious Blue Taste Award for Australia's best teabag across four consecutive years.

Always striving for perfection in taste and flavour to maximise their customer's tea drinking experience, Madura Tea's brews have expanded over the years. Boasting a range of classic handcrafted blends, including black, white, green, chai, and organic teas, they also produce  popular herbal infusions featuring creative flavour combinations such as lemon myrtle, lemon, lime and ginger, and seven spice chai, as well as the more traditional tastes of peppermint and camomile.

Taking a holistic approach to their operation, Madura Tea is proud of their strong position in a competitive market, and their reputation as Australia's foremost wholly owned and operated tea plantation.  In an effort to support their ideals of sustainability, and offsetting their environmental footprint while giving back to the community, the 250,000 plant strong operation is powered by over 400 solar panels, with each stage of production assessed for its impact on the surrounding co-system.  

Madura Tea also supports systems thinking, a responsible global environmental approach now being adopted by forward thinking manufacturers; where bulk ingredients are shipped and packed in the country they are to be sold, rather than packed in developing countries and shipped all over the world thus creating high carbon emissions and greater impact on our planet. 

It is this forward-thinking approach to sustainable business that saw Madura Tea pioneer Australia's first green tea in the late nineteen eighties, be first to market with pyramid tea bags, designed for more effective infusion, and seal their teas in barrier film for freshness and flavour.

Keen to show off their state-of-the art tea plantation and packing facilities, Madura Tea invite the public to visit them in their stunning hinterland setting. Estate Tours run on Tuesdays and Thursdays, with guided tours showcasing the full 'plant to pack' tea production process. The Madura Tea Shop is open on weekdays with a range of tea blends, teaware and caddies, and sweet treats.  To maximise their unique location, business has extended to host corporate events and weddings, with purpose-built function room to suit groups of every size and budget, nestled among the pristine rainforest backdrop.

While Madura Tea is proud of their Australian owned and operated status, they want their product to stand for itself. To this end they are looking to the future by drawing on the past. Their philosophy will always be firmly entrenched with the simplistic ideals of their founders - a commitment to producing the purest, freshest, highest quality tea, to be enjoyed by lovers of tea across the globe.

To learn more about Madura's quality Australian tea and their range of blends and products, or to enquire about visiting the Estate, phone +61 2 6670 2000 or visit  www.maduratea.com.au 

ENDS

For more information on this release, contact:

Tanya McPhee
Marketing Consultant
Madura Tea Estates
Ph:  +61 2 6670 6000 
Email:  tanya.mcphee@maduratea.com.au  

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SOURCE Madura Tea Estates



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http://www.maduratea.com.au/