NEW YORK, April 19, 2016 /PRNewswire/ -- Today, Maesa Group announces the launch of ENLITE Super Face + Flawless Body, an exclusive range of efficacious at-home treatments and masks. The assortment is a collection of extremely effective yet affordable skincare products that are expertly formulated to treat targeted areas of the face and body.
These "quick fix," multitasking "hero" products provide instant gratification and immediate results while delivering a sensory experience that becomes more addictive after each use. Jam packed with key natural and high tech ingredients, all ENLITE products are formulated with Optishield™, our proprietary antioxidant complex, which helps protect against free radicals and environmental aggressors.
Inspired by boutique skincare favorites beloved by beauty editors, influencers and beauty enthusiasts but unavailable in a mass retail environment, ENLITE is positioned as an accessible, modern indie brand at an affordable price point. The product portfolio consists of 20 SKUs in total and is divided into three categories: Super Face Essentials, Super Face Masks + Pads and Flawless Body, providing both daily must-use products and problem/solution based treatments.
With spirited names like Hot Rock Revival, Glow for It and Skin Cardio, the brand delivers on the promise of an active approach to skincare that you can feel working from the minute you put it on. The cooling, tightening and refreshing benefits of each product leave you feeling energized and awakened, as if you'd just worked out, even if you didn't. Energizing skincare, immediate results.
"We created each of these 'super hero' products to be uniquely addictive. You can feel each formula working the minute you put it on, the immediate results factor is key," said Renee Ryan, VP of Marketing and Product Development for Maesa Group. "Each product truly provides a 360 sensory experience and delivers on the promise of instant gratification, creating a platform for the new 'modern' indie brand - accessible to all, at an affordable price."
ENLITE is exclusively available at CVS Pharmacy, CVS.com and ENLITEBEAUTY.com. Prices range from $12.99 to $22.99.
For more information on ENLITE, visit www.enlitebeauty.com.
Founded in 1997 by Gregory Mager and Julian Saada, Maesa Group has become one of the leaders for exclusive beauty products. Maesa's mission is to provide innovative, high-quality exclusive beauty products, driving value and differentiation for retailers and brand owners. Maesa operates three categories of business – exclusive brands for mass and drug retailers, private label for specialty retailers and outsourcing for beauty brands. Maesa partners with over 80 customers such as Elizabeth Arden, L'Oreal, Parlux, Pottery Barn, Ralph Lauren, Rue 21, The Body Shop, Ulta, Walgreens, Walmart and Zara. Launching over 3,000 proprietary products a year, Maesa delivers unique design, product development, speed to market, cost savings and resource efficiencies. With offices in New York, Los Angeles, Paris, Vienna, Hong Kong and Dongguan, Maesa employs over 250 team members worldwide. www.maesa.com
Contact: Alyssa Ahern, 212-230-1800, Alyssa@alisonbrodpr.com
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SOURCE Maesa Group