Maggiano's Brings Back Old School Charm With New Cocktail Menu
Nine "Handcrafted Classic Cocktails" prepared and presented in nostalgic brand fashion
DALLAS, March 7, 2013 /PRNewswire/ -- Maggiano's Little Italy® is taking the brand's authentic Italian-American essence beyond the kitchen and into the bar with an innovative cocktail menu that will quench even the most discerning guests' palates. Available now at restaurants nationwide, the "Handcrafted Classic Cocktails" menu expands the brand's comprehensive beverage selection to include nine timeless cocktails, all with a unique, Maggiano's twist.
The brand partnered with world-renowned mixologists to develop cocktail recipes that harken back to pre-war Little Italy and capitalize on the brand's authentic, old school charm, yet are relevant as ever to today's guests. Each of the new "Handcrafted Classic Cocktails" is made using the freshest ingredients and showcases Maggiano's skillfully trained bartenders.
Whether enjoying a relaxed meal in the dining room with family, or grabbing a drink with friends in the lounge, Maggiano's "Handcrafted Classic Cocktails" menu lends itself perfectly to any occasion. In addition to premium ingredients like freshly squeezed juices and Italian spirits, such as Carpano Antica Sweet Vermouth and Luxardo® Maraschino Liqueur, guests will enjoy the meticulous preparation and conversation-starting presentation that goes into every classic cocktail.
"The new cocktail offerings are on trend with what we are seeing not only in mixology, but in popular culture – everything old is new again," said Michael Breed, director of marketing for Maggiano's Little Italy. "With an authentic, Italian-American style, this approach to handcrafted cocktails is a natural fit for the brand and gives us the opportunity to bring the credibility we receive for our made-from-scratch kitchens to our bar and beverage menu."
Available at lunch and dinner, the "Handcrafted Classic Cocktails" introduced to Maggiano's beverage menu include the following:
- Aviation – Tanqueray® Gin, Luxardo® Maraschino, Creme de Violette and lemon
- Catcher in the Rye – Knob Creek® Rye, Luxardo® Maraschino, simple syrup and Fee Brothers Old Fashion Bitters
- Dark 'N Stormy – Gosling's Black Seal® Rum, Fever-Tree Ginger Beer and lime
- Italian Greyhound – Tito's® Handmade Vodka, Campari® and ruby red grapefruit
- Manhattan – Knob Creek® Rye, Carpano Antica and Fee Brothers Old Fashion Bitters
- Mulo Romano – Svedka® Vodka, Fever-Tree Ginger Beer, blood orange and lime
- Negroni – Hendrick's® Gin, Campari® and Carpano Antica
- Perfect G+T – Hendrick's® Gin, Fever-Tree Premium Indian Tonic and cucumber
- The Sicilian – Herradura® Tequila, Aperol®, blood orange, lime, simple syrup and Fee Brothers Rhubarb Bitters
In addition to the "Handcrafted Classic Cocktails," Maggiano's expanded the wines by the glass menu to feature a new, 9-ounce wine pour as an alternative to the standard 6-ounce wine pour. "This offering has been well received as it captures the generosity guests have come to expect of the brand," added Breed.
The 9-ounce pour is available to enjoy with the more than 40 wine selections available by the glass, including two new additions: "Cloudline" Williamette Valley Pinot Noir and "Kris" Italian Pinot Grigio.
Maggiano's Little Italy Blog Entry
Maggiano's Little Italy® specializes in Italian-American cuisine served in a warm and friendly atmosphere. Maggiano's menu features both classic and contemporary recipes, regular chef specials, handcrafted cocktails and an extensive wine menu. Maggiano's 44 locations nationwide offer lunch and dinner, delivery, carryout service and banquet spaces for special occasions. Maggiano's is owned and operated by Brinker International, Inc. (NYSE: EAT), one of the world's leading casual dining restaurant companies. In addition to Maggiano's, Brinker owns and operates Chili's® Grill & Bar and holds a minority investment in Romano's Macaroni Grill®. Follow news about Maggiano's on Facebook at www.facebook.com/maggianos, @Maggianos on Twitter and on YouTube at www.youtube.com/maggianoslittleitaly. For more information, please visit http://www.maggianos.com.
SOURCE Maggiano's Little Italy
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