Maggie McLean Suniewick, SVP Strategic Integrations For Comcast Corp., And Greg D'Alba, President Of CNN News Networks, To Keynote At Conference About Monetizing Multiplatform TV -- The Business Of Multiplatform TV Summit Thursday, December 5, 2013, Roosevelt Hotel, NYC Presented By Broadcasting & Cable, Multichannel News And TV Technology
NEW YORK, Nov. 19, 2013 /PRNewswire/ -- While consumers increase their use of video on multiple platforms, leading television executives are seeking new ways to monetize the business of multiplatform TV. Two of the TV industry's top leaders in the "multiplatform space" will discuss their perspectives for revenue growth as keynote guests at the Business of Multiplatform TV Summit, presented by the three leading television business publications Broadcasting & Cable, Multichannel News and TV Technology, on Thursday afternoon, December 5, 2013 at the Roosevelt Hotel, 45 East 45th Street, New York City.
The two keynoters are Maggie McLean Suniewick, who has recently been promoted to SVP of Strategic Integrations for Comcast Corporation, and Greg D'Alba, a cable TV industry veteran who is currently the President of CNN News Networks and Turner Digital Ad Sales and Marketing.
"We are excited to have these two keynoters join us. They each bring a message of how the industry is applying lessons learned to its future," said Louis Hillelson, VP and Group Publisher. "This is an important, must-attend, year-end conference for all of us in the TV industry, as we prepare ourselves for the next phase of this dynamic business."
Suniewick and D'Alba will join other senior executives who will participate as panelists in three different sessions. "Connecting with the Consumer," which will focus on distribution technology, features Peter Blacker, EVP Digital Media and Emerging Businesses, Telemundo Media; Bill Dodd, Chairman and CEO, DIRECPATH; John Pascarelli, Executive Vice President, Operations, Mediacom Communications Corporation; and Bob Van Orden, VP & General Manager, International, Clearleap.
Another session will focus on the many different content genres that are distributed over multiple platforms. Panelists will share examples of how content is being produced specifically so that it may be re-purposed. This session includes Emmy Award-winning Lisa Hsia, EVP of Digital, Bravo and Oxygen Media; Rob Jacobson, Global Head of Programming and Acquisitions, Vubiquity; Suk Park, Co-Founder and Co-CEO, DramaFever; and Fernando Vila, Vice President of Programming, at Fusion, the new co-venture by Univision and ABC News.
The third session will focus on the consumer's experience with multiplatform TV. Marketing, programming and advertising executives will discuss the latest consumer data and projected trends in promoting multiplatform TV to consumers. Panelists include Jake Katz, VP of Audience Insights & Strategy, REVOLT TV; Bob Mitchell, Vice President, Marketing & Business Development, On Campus Media; and Chris Raleigh, Senior Vice President, Cable & Cross Platform Ad Sales, The Weather Company.
The Business of Multiplatform TV Summit is being produced by the Schramm Marketing Group, a marketing and event production company based in New York.
About Broadcasting & Cable and Multichannel News
Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.
About TV Technology
TV Technology serves the broadcast, production, broadband, satellite and mobile communities with news and analysis about new technologies and products revolutionizing the creation and delivery of video for every platform. TV Technology branded media includes a bi-weekly print publication, daily e-newsletters, a robust website and multiple live and digital events.
Contact: Joe Schramm
SOURCE Broadcasting & Cable and Multichannel News