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MAGIC BULLET® Launches ING New York City Marathon Special Edition Blender to Debut at New York Road Runners Premier Event the ING New York City Marathon
-Exclusive Co-Branded Orange and Blue MAGIC BULLET® to support the New York Road Runners-
NEW YORK, Oct. 27, 2011 /PRNewswire/ -- Capital Brands, LLC owner of the top selling counter top kitchen appliance, the MAGIC BULLET® blender, announces its exciting partnership with the New York Road Runners and its ING New York City Marathon and launches the exclusive co-branded orange and blue "ING NEW YORK CITY MARATHON MAGIC BULLET" specifically designed to promote optimum nutrition and related performance for marathon runners and race enthusiasts.
The exclusive 12-piece configuration was designed with the long distance runner in mind. The special edition "ING New York City Marathon Magic Bullet" includes a generously oversized Marathon Mug and Flip-Top Lid. Also included, the first-ever MAGIC BULLET® Recipes for Runners Guide: healthy and delicious meals, smoothies and shakes designed to optimize performance, improve endurance and accelerate recovery during training for a marathon.
"As an ING New York City Marathon enthusiast and a two time ING New York City Marathon finisher, I couldn't be more excited about our Magic Bullet partnership with the New York Road Runners (NYRR) and its ING New York City Marathon. As a runner, I strongly believe the Magic Bullet is the ultimate runners' must have item. The Magic Bullet provides an easy and efficient nutrition and energy delivery system runners' need to support the grueling task of training for and competing in an event such as the ING New York City Marathon. Our Capital Brands team looks forward to participating in this wonderful event with the NYRR in the great City of New York" – Colin Sapire, Co-Principal at Capital Brands, LLC - owners of the MAGIC BULLET®.
The special edition orange and blue "ING New York City Marathon Magic Bullet" 12-piece blender and Recipe for Runners Guide will be available for purchase at the ING New York City Marathon Health and Fitness Expo beginning on November 3, 2011. The Special Edition blender will also be available at www.marathonbullet.com and at specialty retail stores nationwide at a later date.
ABOUT MAGIC BULLET®:
A Capital Brands, LLC product, the Original MAGIC BULLET® continues to be the best-selling countertop appliance in the USA. Capital Brands, LLC is a multi-channel seller of products via Social Media, Television, the Web and Retail. The Capital Brands product line includes: The Original MAGIC BULLET®, Baby Bullet®, Nutribullet™, Bullet2Go™, The Party Bullet, Bullet Express Trio®, Back2Life® and Youthology®.
ABOUT NEW YORK ROAD RUNNERS:
Headquartered in New York City, New York Road Runners is dedicated to advancing the sport of running, enhancing health and fitness for all, and meeting our community's needs. Our goal is to use the expertise acquired in our 53-year history to empower all people to live fitter, healthier lives through participation in our races, community events, instruction and training resources, and youth programs. Our races and other events draw more than 300,000 people each year. The ING New York City Marathon, NYRR's premier event, is the largest and most inclusive marathon in the world, attracting the world's top professional runners every year and raising $30.8 million for charity in 2010. NYRR's running-based youth programs, which currently serve more than 100,000 children in hundreds of schools and community centers, promote children's health and fitness, character development, and personal achievement in underserved communities. For more information, visit nyrr.org.
ABOUT THE ING NEW YORK CITY MARATHON:
The premier event of New York Road Runners, the ING New York City Marathon is one of the world's great road races, drawing some 140,000 applicants. The race attracts many world-class professional athletes, not only for the $800,000 in prize money, but also for the chance to excel in the media capital of the world before two million cheering spectators and a worldwide broadcast reach of 330 million. As any one of the more than 875,000 past participants will attest, crossing the finish line in Central Park is one of the great thrills of a lifetime. For more information, visit www.ingnycmarathon.org.
SOURCE Capital Brands, LLC
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