MagicBricks.com is India's No 1 Property Portal: ComScore

NEW DELHI, March 25, 2013 /PRNewswire/ --

- MagicBricks.com is Property Seekers' Most Preferred Site in India

- The February 2013 ComScore Report Released Recently has Declared MagicBricks.com as the No 1 Property Portal on all Traffic Metrics of Audience Measurement in its Report

- ComScore is the Internationally Recognized Media Metric Tracker for Internet Portals 

Traditionally, MagicBricks.com had held the No 1 position in rankings for unique visitors, visits and daily visitors, but lagged behind competition on PageViews. The latest ComScore report routs this anomaly and states in clear terms that MagicBricks.com is now the No 1 on PageViews as well as total time spent and has clearly surpassed competition on all parameters. Not just that, Magicbricks.com has also grown its lead on visits and daily visitors.

In the latest report, the independent rating agency ComScore has clearly stated that in terms of share of the markets  MagicBricks.com commands 39% (The No. 2 is at 35%) of the Total Unique Visitors, 57% of Total Visits (the No.2 is at 25%), 48% of the Total Minutes (The No. 2 has 36%), 37% of Total PageViews (The No.2 is at 35%).

In layman terms, this means that MagicBricks.com receives more daily visitors than all other property sites combined together. 100,000 more visitors log on to MagicBricks.com daily compared to its nearest competitor. MagicBricks.com has more than double the number of visits compared to its nearest competitor. MagicBricks.com has 30 million pages viewed each month. There are more users on MagicBricks.com (Total Unique Visitors), who come more often (Total Visits), spend more time (Total Minutes) and are more engaged by the content (Page Views) than any other Property Portal in India.

In terms of benefits to users, this means that the virtuous cycle of exceptional value and growth has come full circle - and MagicBricks.com will deliver unsurpassed value to both property seekers and sellers - be it individuals, real estate agents, or developers. As the maximum choice is now available only on MagicBricks.com, so the best results are gained by people who use MagicBricks.com.

"This is a major achievement for MagicBricks.com because this clearly acknowledges the dominance that we have been able to build in Online property classifieds. We would like to thank our users for making us No 1 across every single traffic metric. These results are an outcome of the insight-driven, product and content solutions developed by us that have delivered value to our users. Not just ComScore, but Google Trends as well as other sources are showing the same trend that we are now the undisputed leaders in this space," says Sudhir Pai, Business Head, MagicBricks.com.

Earlier, MagicBricks.com's competitors had claimed No 1 status using PageViews as the only Metric of value in the past even though MagicBricks.com was ahead on all other parameters. Now, it is clearly evident that MagicBricks.com is ahead on each and every measure. MagicBricks.com theme campaign featuring the mascot Rajan is currently running on TV, print, radio and online. What is of particular interest to note is that this report pertains to a period before the launch of this Campaign and TV Commercial (Watch it here - http://bit.ly/XNush1).

About MagicBricks.com:

MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India's largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

This achievement is not by chance, but by design - based on rigorous research, unique product developments and innovations that users have supported and embraced, including pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real Estate Dialogues, PropIndex and GuruTalk. With many new products and services under development, MagicBricks will continue to provide ever-increasing value to its clients and users, and will enhance its leadership in the online property space.

Primary Media Contact: Aseem Seth, TBSL, aseem.seth@timesgroup.com, 91-9910273367

SOURCE Times Internet Limited




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