Magisto Launches on Google Chrome's New Packaged App Platform
Integrates with Google+ Sign-In Bolstering App Discovery and Bringing Consumer App Activity to Search Results
Rockets to 8 Million Downloads on All Platforms
SAN FRANCISCO, May 15, 2013 /PRNewswire/ -- Today at Google I/O, Magisto, the automatic video editing solution that turns everyday videos and photos into movie magic, announced several new points of integration with Google, including launching on Google Chrome's Packaged App Platform.
As one of a group of select apps from around the world, Magisto is newly available as a native Chrome application (Chrome Packaged App) on the Google Chrome Developer Channel (v.28 of the Chrome browser). The Magisto Packaged App will function more like traditional desktop software with powerful functionality that works offline. For example, users will quickly be able to process very large videos regardless of whether they are offline or online.
"The value of the mobile ecosystem is growing, but not necessarily in the way people think," said Oren Boiman, CEO of Magisto. "People are looking for quality over quantity at this point. Quality as in apps that work as well as traditional software, but with the flexibility and ease of cross platform use – movement across native applications, mobile, and the traditional web. Magisto embraces this shift as a company and continues to build experiences that fluidly span desktop and mobile devices."
Magisto, along with other participating applications, will be available to the general public as a native Chrome app later in the year. To access the Magisto Chrome Packaged App first download Google Chrome Canary at http://bit.ly/VDIn5D. Visit http://bit.ly/15MP9PK to download the new Magisto Packaged App. For all others using Chrome, the existing Magisto app can be downloaded in the Chrome Web Store http://bit.ly/YVZGoA.
Magisto today also announced integration with Google+ Sign-In App activities. The integration will provide Magisto users with a stronger, more seamless user experience across desktop and mobile. The addition of Google+ Sign-In capabilities in Magisto will allow users on the traditional web to remotely trigger a download of the mobile app onto their Android devices with one click.
In addition, when users search for Magisto or other participating apps on Google, popular and aggregated user activity will be displayed to the right of search results. The results will include links that lead inside the apps, offering up the top mobile content to Google users.
With eight million downloads on Android and iOS, Magisto saw one million downloads in the month of April.
Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.
The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit http://www.magisto.com.
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