Magisto Takes To The Field To Celebrate America's National Pastime With Movies Made By Fans Of The Game
Magisto and leading global sports brand Rawlings team up to encourage fans of all ages to create and share their favorite baseball memories
NEW YORK, July 19 2013 /PRNewswire/ -- Magisto, the automatic video-editing app that turns everyday videos into movie magic, has announced a special promotion that celebrates our collective passion for baseball, hot dogs and the boys of summer. Teaming up with Rawlings Sporting Goods Company, Inc., one of the world's most recognized global sports brands, Magisto has created a special Rawlings-branded Lil' Big League Movie Contest album launching on the heels of the 2013 All-Star game and festivities.
Starting this week, Magisto invites baseball fans everywhere--from the big leagues to backyard ball games--are invited to make a baseball-themed video using Magisto's easy-to-use movie making video production features which turn everyday videos into creative and exciting memories. The recent additions of smart photo editing and "Draw a Video" tools give fans and players even more ways to enhance their creativity when making personal movies inspired by their favorite summer game.
Baseball has been an American obsession for well over 100 years. Founded in 1887, Rawlings has been an integral part of the game since its earliest days. In celebration of this rich history and the recent All Star Game Magisto has created a movie mash-up of baseball past and present. It features one of the earliest recordings of the seventh inning fan-fave tune "Take Me Out To the Ball" game, sung by Edward Meeker in 1908. You can view Magisto's "Baseball Past and Present here."
Said Reid Genauer, CMO for Magisto, "Baseball is the quintessential all-American sport and Rawlings is an iconic brand that we are proud to work with on this promotion. Whether you are parent with a child in the youth leagues or a fan in the stands at a big league game, Magisto is an incredibly easy-to-use mobile movie making app that will help you create great movies from your personal videos. We can't wait to see all of those amazing game time moments from the fans and the behind-the-scene perspectives from the players."
About The Contest
All Magisto-created movies that include the hashtag #Allstar in their title will be entered for the chance to win one of several $100 gift certificates that can be used to buy Rawlings-branded sporting goods at Rawlingsgear.com. All movies will be shared and available for viewing on the Rawlings scrapbook hosted on the Magisto website at http://www.magisto.com/album/rawlings. The promotion is open to everyone starting July 15th and ends August 5th 11:59 p.m. EDT.
Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies. It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.
The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit http://www.magisto.com,
Find Magisto on Facebook https://www.facebook.com/Magisto
Follow Magisto on Twitter @magisto
Leigh Anne Varney
Varney Business Communication
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