NEW YORK, April 6, 2016 /PRNewswire/ -- Magnetic forces have two sides, one is positive and attracts; the other is negative and repels. In E-Reign's latest release, "Magnet," he beckons fans to be a force for good while they positively "magnetize" others. The single is targeted specifically at his female fans, and urges them to follow their dreams, work hard and be a "trendsetter." Just as E-Reign's recent releases, "Magnet" has a powerful pull and it is attracting more attention to this New York based hip-hop artist.
"Magnet" is a downtempo collision of poetry and poise, all while delivering a powerful message lyrically. With a hooky synth-riff backing up bass and percussion, the song is laid out simply and direct. E-Reign explains the creative goals and thematic elements of "Magnet," "I don't think the music world is giving enough attention to the females out there busting their butt, holding down a job and family." This track is a musical mantra of turning pain into gain, trademarked by E-Reign's inimitable sound and style.
E-Reign is known for stepping outside the box and setting trends with his music. In this cut, he motivates his female listeners to do the same. "Magnet" is supported by a music video directed by New York City's Jonathan Gambino. The video puts a big-screen storyline to the song as it follows two females, one a positive role model; the other an antagonist. Produced by K-Roc of ESM Productions, "Magnet" is the follow-up to E-Reign's most recent single, "Different."
In February and March of 2015, E-Reign has been his own force in his own right, drawing fans at venues such as the Hard Rock Cafe in Boston and New York's legendary Nuyorican Poets Cafe. E-Reign is also known as "The Future of New York" and in his near future is an East Coast tour, where he plans to spread his musical message later this spring and summer.
As the E-Reign's lyrics say, "If you don't lead, then you plan to follow." There's two choices, you can attract or repel, E-Reign wants his female fans to be a positive force and become "Magnet-ized" by his latest release. https://youtu.be/30RZCs_13w4
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