NEW YORK, March 26, 2013 /PRNewswire/ -- Magnetic (www.magnetic.com), the leader in search retargeting, announced today the appointment of Rod Feuer as Vice President of Strategy and Operations. In this new role, Feuer will be responsible for helping develop Magnetic's growth strategy and for overseeing business and financial operations.
"The addition of Rod Feuer is a huge asset to Magnetic and is yet another example of the explosive growth that we have already achieved this year," said James Green, CEO of Magnetic. "Rod has an extensive background in operations and strategy, as well as real-time bidding and display advertising, which will enhance our offering and capabilities for both new and existing clients."
Feuer holds more than ten years of business operations and strategy experience, ranging across the finance and digital marketing sectors. Before joining Magnetic, Feuer served as Vice President of Business Operations and Strategy at AppNexus, a global real-time bidding platform for online display advertising. Prior to that, Feuer worked at MediaWhiz, an integrated digital media and performance marketing agency, where he led the Text-Link-Ads business. Earlier in his career, Feuer worked for Lake Capital, Bain & Company, Wells Capital Management and Morgan Stanley.
"Magnetic's enthusiastic team and stand-out retargeting technology drew me to the company," said Feuer. "I'm excited to join a talented team that remains focused on using data and ad targeting strategies to increase brand awareness, influence brand preference and achieve ROI. I look forward to contributing to the success and future of such a strong technology-driven organization."
For more information about Magnetic, please visit www.magnetic.com.
Magnetic combines the power of search with the scale of display advertising, reaching consumers who have signaled purchase intent where they spend 96% of their time – on news sites, blogs, e-commerce sites and social networks. As the partner of choice for hundreds of brands, Magnetic's search retargeting capabilities and proprietary keyword generation solution power both brand awareness and direct response campaigns, enabling advertisers to target and engage users outside of the search engine with creative messages.
Headquartered in New York City, Magnetic also has offices in Los Angeles, Chicago and Detroit. For more information, please visit www.magnetic.com.