Mahindra Automotive North America Announces Third Round Of Urban Agriculture Grants Totaling $100,000 To Six Non-Profits

By awarding these grants, Mahindra Automotive North America (MANA) renewed the company's commitment to this region's robust urban agriculture movement, as well as continued to fulfill its parent company, the Mahindra Group's global corporate social responsibility initiatives. 

Since the program's inception in 2015, Mahindra has donated a combined total of $300,000 in cash and farm equipment to ten non-profits in support of sustainable farming and gardening in Detroit.  In 2017, the Mahindra Urban Agriculture Grant Program expanded to accept applications from urban agriculture programs in Pontiac. 

"The progress our urban agriculture partners are making, with assistance from Mahindra's grants, is very commendable," said Richard Haas, MANA's President and Chief Executive Officer. "I am amazed by the innovative ideas these groups present for funding. We couldn't be prouder of the impact the company's support is having on accessibility to fresh, nutritious produce at affordable prices to residents within each organization's service area."

This year's program also marks the second grant-making collaboration between MANA and Mahindra North America (MNA), which manufactures and markets the company's line of tractors and farm equipment in the United States and Canada.

Cleo Franklin, MNA's CMO/Vice President of Strategic Planning, said, "Through this urban agriculture grant we have the privilege of collaborating with our sister company in donating a tractor.  The tractor will be put to good use in supporting a nonprofit organization's efforts to have a positive impact on the city through their urban farming program. Driving positive change is an inherent part of our company's culture and core values, and is reflected in the good works of these organizations." 

This year's recipients and the programs the grants will support, including four that received Mahindra funding in 2015 and 2016, are listed below.

• Full Circle Foundation ($7,075): to fund a summer intern employment program for developmentally disabled teens and young adults (2015 & 2016 grant recipient)
• The Greening of Detroit ($20,000): to support the Build-A-Garden program that provides assistance to gardeners across the city. (2015 & 2016 grant recipient)
• Keep Growing Detroit ($20,000): to install technology that will enable low-income individuals and families to use government issued EBT bridge cards to buy produce and seedlings from the Grown in Detroit program. (2015 & 2016 grant recipient)
• Neighbors Building Brightmoor ($22,000): to partially fund, along with Mahindra North America, the purchase of a Mahindra tractor with attachments (2015 & 2016 grant recipient)
• Micah 6 Community ($8,000): to build a 2,000 square foot greenhouse at the Webster Community Center in Pontiac. (1^st year recipient)
• Pingree Farms ($26,010): to purchase a Mahindra tractor for use at the 13-acre farm site. (1^st year recipient)

"Mahindra is committed to lifting up and celebrating the communities in which we operate," said Anand Mahindra, Chairman of the Mahindra Group. "There are few better examples of our RISE philosophy in action than the work Mahindra Automotive North America is doing in Detroit. MANA's pioneering Urban Agriculture Grant Program continues to lift up Detroit residents by giving them access to fresh, sustainable produce and inspiring work opportunities for the underserved."

Mr. Mahindra continued, "Also, MANA's new summer music series celebrates creative expression and community-building in the Motor City. To see these two initiatives working harmoniously is to truly know Mahindra."

An estimated 1.2 million pounds of fresh food have been grown and distributed to Detroit residents through the efforts of the groups that received Mahindra grants or equipment over the past two years. Among other outstanding results, the company's donations supported the opening of a Garden Resource hub in Southwest Detroit, and the purchase of a delivery vehicle to support the entrepreneurial efforts of the Full Circle Foundation's trainees at the Edible Garden. 

About Mahindra Automotive North America

Mahindra Automotive North America (MANA) is Mahindra's North American automotive headquarters.  In addition to leading all North American activity, MANA is a comprehensive automotive design, engineering, and vehicle development center.  Established in 2013 and located in Troy, Michigan, MANA's team of veteran executives, engineers and designers, working with affiliate Mahindra automotive teams in India, Korea and Italy, is playing a key role in growing Mahindra's global automotive business. Visit: www.mahindranatc.com

About Mahindra

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world's largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defense and two-wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries. Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise.

SOURCE Mahindra Automotive North America

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