Maidenform Establishes the Maidenform Charitable Foundation Supporting and Empowering Women

NEW YORK, July 17, 2013 /PRNewswire/ -- Maidenform, the iconic shapewear and lingerie company, has announced the launch of the Maidenform Charitable Foundation today.  The Foundation is committed to annually funding a series of programs focusing on initiatives that support and empower women, just as the company itself caters to women's needs. The Maidenform Charitable Foundation will raise funds and support for various organizations and causes, including ones that are dedicated to breast and colon cancer.

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(Logo: http://photos.prnewswire.com/prnh/20130131/NY52215-b )           

"Maidenform has been devoted to serving women for over 91 years now. It is only natural for a company completely committed to taking care of women's needs to take the next step and create a foundation that will continue to do so," said Maurice Reznik CEO of Maidenform. 

The Foundation begins its philanthropic endeavors in support of breast cancer causes on July 20th 2013 as the Official Bra Sponsor with the first ever Moonwalk Marathon in New York City supporting the globally recognized charity, Walk The Walk. Each of the participants will decorate a Maidenform bra to wear during the full or half marathon."We are delighted to sponsor and donate Maidenform bras for the first ever MoonWalk in New York City," said Robin Costa President, Maidenform Charitable Foundation/SVP, Human Resources. "Supporting women's initiatives aligns with our company's goals and what better way to show our support than to partner with an organization that has a goal of saving as many women's lives as possible." With a powerful and creative edge, the Maidenform Charitable Foundation delivers support in a whole new way.

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About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 91-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform products are currently distributed in approximately 64 countries and territories outside the United States.

CONTACT:
Norah Alberto
Maidenform Brands, Inc.
732.621.2495
nalberto@maidenform.com

Tracy Paul
Tracy Paul & Company
212.741.5459
tracy@tracypaul.com

SOURCE Maidenform Brands, Inc.



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