STERLING, Va., May 11, 2017 /PRNewswire/ -- MailXstream (https://mailxstream.com) announced today that it has been selected by RevTrax (www.revtrax.com) to help deliver a personalized experience in connecting the consumer's digital upstream engagement to the downstream purchase transaction. The combined solution leverages RevTrax's industry leading B2B MarTech solutions and their ability to eliminate the one-off coupon event, replacing it with an on-demand personalized experience. The impact of the solution is an improved Customer Lifetime Value (CLTV), arguably the most important metric marketers have in guiding marketing and product development.
The previous solution involved pre-printing and storing the coupons and then a pick-and-pack or bulk distribution of the coupons via USPS mail. These cycles were often triggered by achieving enough requests to facilitate a production cycle. RevTrax recognized that they needed a different approach, one that was available on-demand and cost-effective. In-conjunction, MailXstream contacted several paper manufacturers to learn more about photo-sensitive paper and the possibility of using the paper in a large production environment; and RevTrax worked with their internal development team to create a personalized coupon with the MailXstream process in mind. The end result: a scalable, full-color solution with built in quality control features and unique consumer identifiers at reduced costs.
"The combined RevTrax / MailXstream solution drastically reduces our time-to-market and has proven to be fast and flexible when getting a print and mail program up and running," said Greg Hansen, Chief Technology Officer at RevTrax. "We can now respond to our clients' needs almost immediately, and the cost savings has made our product and approach more attractive to potential clients."
"Working with RevTrax in developing this unique service offering, further demonstrates MailXstream's versatility in answering our clients print-to-mail needs," said Jay Rohr, President of eVanguard Solutions, the creators of MailXstream. "We are strategically positioned to answer our client's needs in both digital one-to-one marketing and critical transactional based documents."
About RevTrax® - (www.revtrax.com)
RevTrax empowers meaningful growth for brands by engaging their most valuable consumers with relevant promotional content and converting them into lifelong customers. A combination of our MarTech platform, proprietary purchase data, and suite of analytics services provides a more effective and intelligent way for clients to test, target, analyze, and measure promotional investments. The result is better planning, optimized budgets, great consumer experiences and way higher ROI. Founded in 2008, RevTrax is based in New York City and was highly rated in Crain's 'Top 100 Best places to work in New York City'.
About MailXstream® - (https://mailxstream.com)
MailXstream is a service of eVanguard Solutions Inc. First launched in 2005 under private label, MailXstream has evolved into the premier on-line print and mail solution for small and mid-sized businesses where delivery of critical communications is essential. MailXstream is designed to support invoices, statements, regulatory communications, general noticing and other types of critical sensitive transactional based communications. MailXstream processes and delivers transactional based communications for small and mid-sized companies throughout the US and Europe in the healthcare, insurance, service and financial sectors. We pride ourselves on offering turnkey, on-demand mail management solutions through our MailXstream offering.
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SOURCE eVanguard Solutions Inc.