MINNETONKA, Minn., Dec. 7, 2016 /PRNewswire/ -- With an 80-year history of creating memories on the water — and on the ice — few brands know what gifts will make fishing fanatics tick this holiday season like Rapala®, the most trusted name in fishing since 1936.
"Rapala and Respected Rapala Brands offer the perfect holiday gift for anglers of every type," says Tom Mackin, president of Rapala USA. "Whether their passion is targeting big saltwater species, hunting bass on their favorite lake or tackling the challenges of ice fishing, our best-in-class gear is sure to fill the outdoors enthusiast on your list with holiday cheer."
Check out the following gift ideas to make major waves with your favorite anglers this holiday season:
Rapala Shadow Rap® and Shadow Rap Shad® Series:
The Shadow Rap and Shadow Rap Shad Series are bound to deliver massive hookups. With actions that mimic the last moments of a minnow or shad, two of the most common forage species in U.S. waters, both baits feature lifelike profiles and presentations bass have never seen.
Unlike most jerkbaits, the Shadow Rap kicks almost 180 degrees right then left with each flick of the rod, allowing it to be fished nearly in place with little forward travel, keeping its slow flickering fade in the strike zone longer. Extending this dynamic family of baits, the new Shadow Rap Shad trigger strikes in three ways: on the kick, with a slow, seductive rise, and with a snap back to life. Both lures are ready to fish in standard and deep models and a selection of eye-catching color patterns, ensuring anglers can "match the hatch" and target a variety of depths.
New Rapala Coastal Lures:
Rapala plugs have long been the go-to option for saltwater anglers for targeting prized game species. With the gift of the new Rapala Coastal lineup, you can expand loved ones' tackle boxes with baits that are sure to spark on-the-water action time and time again.
The new Coastal lineup features baits perfectly suited for wide-ranging applications. The Rapala Skitter V is an electrifying topwater lure with a quick-turning walk-the-dog action that will have predators jumping out of the water as they strike. The X-Rap® Twitchin' Minnow and Twitchin' Mullet, two slow-sinking baits anglers can easily drop into pockets where big fish love to ambush prey, offer a more subtle, seductive presentation.
Last but not least are the new X-Rap Long Cast and Long Cast Shallow. Dubbed the "sniper rifle" of fishing lures, these baits' are built heavy to deliver extreme casting distances in demanding conditions, making them a dream come true for inshore anglers. Tough enough to handle hours and hours of punishment, both lures dance with the legendary X-Rap Slashbait® action when twitched on the retrieve.
MarCum® Recon 5 and 5 Plus Underwater Viewing Systems:
Surprise your favorite ice angler with a blockbuster gift this year: a MarCum Recon 5 or 5 Plus Underwater Viewing System. Small in size, but packed with features, the MarCum Recon 5 and Recon 5 Plus deliver a major advantage with a best-in-class underwater camera and 5-inch high-res wide-screen LCD display to help pinpoint trophy fish lurking beneath the ice.
Both underwater viewing systems feature dark-water and infrared lighting settings and a 110-degree field of view to help anglers keep an eye on their catch in even the murkiest of waters. For those who love to tell a good fish tale, the Recon 5 Plus boasts a built in digital video recorder (DVR), allowing the user to document and share their most thrilling catches.
Stop by your local sporting goods store or visit Rapala.com to outfit loved ones with these can't-miss holiday gifts. Visit Rapala on Facebook at Facebook.com/RapalaUSA for special offers, tips and techniques, new product updates and much more.
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Carmichael Lynch Relate
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