Mall of America With Twentieth Century Fox Consumer Products and Global Experience Specialists to Host World Premiere of CAMP ICE AGE All-new experience set to open in Minneapolis May 10, 2013

LOS ANGELES, April 25, 2013 /PRNewswire/ -- Fans of the blockbuster film franchise, ICE AGE, will soon have the opportunity to embark on a fun-filled adventure into the prehistoric world of their favorite characters through CAMP ICE AGE, which will open at Mall of America in Minneapolis on May 10, 2013. In partnership with Twentieth Century Fox Consumer Products, Global Experience Specialists, Inc. (GES) created the 10,000-square-foot touring experience.

"CAMP ICE AGE delivers a fun and totally unique way to enjoy this lovable and endearing film series," said Eddie Newquist, chief creative officer, GES. "We are excited to be working with Twentieth Century Fox Consumer Products to bring ICE AGE to life in new ways and into the cities of fans and families across North America."

This touring experience contains many interactive activities for kids of all ages to explore—including climbing aboard a re-creation of Captain Gutt's ice-ship, enjoying games in the ICE AGE carnival, visiting a themed retail environment stocked with ICE AGE merchandise, watching highlights from the ICE AGE film franchise, meeting the costume character Sid the sloth—and much more.

"We are continually seeking programs that allow our audiences to immerse themselves in our brands in meaningful ways," said Jeffrey Godsick, president of Fox Consumer Products. "CAMP ICE AGE, with GES' tremendous effort, brings this popular franchise to one of the most recognized shopping spaces in North America and allows families and fans to engage with the franchise up close."

Opening date for CAMP ICE AGE at Mall of America is slated for Friday, May 10, 2013, and the experience will run through Sunday, October 13, 2013. After its run at Mall of America, CAMP ICE AGE will appear in shopping centers throughout North America.

Tickets will be available beginning May 10, 2013, for $12 (children 4-14) and $5 (adults) and can be purchased at Mall of America Guest Services, (952) 883-8888, or at the experience entrance at Mall of America, Level 4, East Side.

About GES

Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turnkey official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L'Oreal, Warner Bros., and Simon Property Group. GES' National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center ProgramSM for the past five years, and for the third year in a row Ad Age has named GES as one of the "World's 50 Largest Agency Companies." For more information, visit ges.com or the GES blog at defyingconvention.ges.com.

About Twentieth Century Fox Consumer Products

A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

About Mall of America®

Mall of America is the nation's largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe®, the nation's largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America® - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog.

ICE AGE TM & © 2013 Twentieth Century Fox Film Corporation. All Rights Reserved.

Contacts:






Twentieth Century Fox         

GES                 

Mall of America

Cynthia Pascoe                    

Jesse Phillips           

Sarah Schmidt

Dir. Publicity, Marketing        

Sr. Marketing Mgr.    

Public Relations Coordinator

310-369-2492           

(818) 638-5944            

(952) 883-8805                          

Cynthia.Pascoe@fox.com      

jphillips@ges.com  

Sarah.Schmidt@moa.com

SOURCE Global Experience Specialists, Inc.




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