SANTA MONICA, Calif., March 2, 2017 /PRNewswire/ -- Science Inc., the Los Angeles-based startup studio that creates, invests in, acquires and scales disruptive media and marketing companies, today announced the launch of Mammoth Media, an entertainment network for teens and millennials. Formerly known as Science Mobile Group, Mammoth is comprised of a broadcast network, a platform for publishers and mobile apps to reach younger cord-cutting audiences.
With lifestyle content that seamlessly transitions between live social video and in-app experiences, Mammoth is able to reach 30% of US teens on their preferred mediums – social networks and apps such a Musical.ly, Instagram and Facebook. Mammoth leverages live video engagement beyond the end of the stream and creates topical conversations on its owned and operated mobile apps that include Wishbone, Yarn, Frog Picks, and Daily Treat. The content and mobile properties serve as connective channels that keep teens and millennials entertained and captivated, giving brands an unprecedented reach with integrated content.
As advertising evolves, Mammoth enables global consumer brands to revolutionize how they reach and interact with new audiences that typically don't want to be advertised to.
Mammoth's current programming, including Viral.tv and Beauty Bible TV, has already reached 25 million users on Facebook. The company's mobile apps have more than 5 million monthly active users and have worked with partners like Sony Pictures, Taco Bell, Dunkin Donuts, Time Inc.'s People and more.
"The rapid growth of Facebook Live in the past year alone has made it glaringly apparent that there are robust new channels to reach young audiences with video," said Mammoth Chairman and Science CEO Michael Jones. "With Mammoth we are creating the next evolution in the traditional TV network, offering production, distribution, publisher, and advertising arms to reach young people with the formats they love. Mammoth offers brands the unprecedented ability to reach tens of millions of teens and millennials at the onset of their campaigns, and rousing formats where branded content is as eagerly consumed as artist and user generated video."
Formerly the CEO of Myspace, Mammoth chairman and Science Inc. CEO Michael Jones has spent years overseeing global business strategy, operations and partnerships for digital media companies. Peter Szabo, former SVP, Head of Music and US Ad Sales at Shazam, has joined Mammoth as Chief Revenue Officer and Head of Partnerships. The team's experience across social media, mobile and content marketing gives Mammoth the unique ability to create a mobile alternative to a TV network for today's audiences.
The launch of Mammoth represents Science Inc.'s focus toward next generation media. For the last five years, Science Inc. has focused on strategy, growth, and operational efficiency for early-stage companies, resulting in over $2.6 billion in successful investor outcomes. The company achieved more exits than any fund in Los Angeles, with three portfolio exits in 2016 that include Dollar Shave Club selling to Unilever, FameBit selling to Google, and HelloSociety selling to the New York Times Co.
For more information, please visit www.mammothmedia.co.
About Mammoth Media
Mammoth Media is a new type of entertainment network built to reach teens and millennials. The platform combines broadcast social networks, mobile apps, and publisher services, in order to adapt to the way young people consume content. Mammoth offers a broadcast network across interactive social platforms and drives direct engagement in owned and operated applications within the same platform, making it a premier destination for global consumer brands. All of the content across Mammoth's channels is created in-house or curated from user-generated content. Mammoth is a subsidiary of Science Inc., the startup studio that creates, invests in, acquires and scales disruptive media and marketing companies.
About Science Inc.
Science Inc. is the disruptive media, marketing and brand building company that creates, invests, acquires and scales successful digital businesses. Science brings together the best ideas, talent, resources and financing through a centralized platform. The platform is leveraged to develop new businesses, provide emerging startups with operational strategy and capital and transform later-stage Internet ventures with new talent and innovation. The company has co-founded and invested in more than 70 companies, including Dollar Shave Club, DogVacay, HelloSociety and FameBit, among others. For more information, visit http://www.science-inc.com.
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SOURCE Science Inc.