Mammoth Mountain Cracks The Code On Digital Incentives With Wonder Technologies
Top California Resort Experiences Unprecedented Results from Wonder's Unique Card-Linked, Digital Gifting Solution
BURLINGAME, Calif., Nov. 2, 2016 /PRNewswire/ -- Wonder Technologies, a digital gifting and incentives platform company, today announced that Mammoth Mountain, the leading California four-season mountain resort, is using its innovative solution to create, track and measure digital incentives and rewards. By using Wonder, the resort has experienced impressive engagement and redemption results, delivered a valuable customer experience and obtained new data and insights about visitors and their spending behaviors--all without staff training, operational impact or integration at the point of sale (POS).
With around 1.3 million skier visits coming to Mammoth Mountain each year, the resort needed an easy and cost-effective way to incentivize bookings and annual pass purchases while directing visitors to Mammoth-owned properties. In the past, Mammoth spent a significant amount of time and money integrating with multiple POS systems, ordering plastic gift cards, and activating and mailing rewards to customers throughout the country. In addition, Mammoth did not know who actually redeemed a reward or if a customer returned at a later date. Mammoth also wanted a solution that could measure campaign effectiveness on customer engagement and spend across all its properties.
During the summer season, Mammoth used the Wonder platform to influence traffic towards multiple resort-owned restaurants, including 53 Kitchen & Cocktails, Campo and Sushi Rei. The incentives were publicized through an in-resort email. To activate the incentive, customers simply linked the gift to their favorite credit or debit card. To redeem, customers paid as usual with their linked card and received an automatic statement credit the next day. The offer experienced significant results, including:
- Sixty-three percent redeemed the offer within three days;
- Guests spent on average 4.4 times the value of the incentive, and;
- The overall campaign ROI was 430 percent.
"Wonder's unique ability to use digital gifts to offer customers something valuable while providing clear and attributable success metrics was very compelling to us," said Erik Forsell, chief marketing officer, Mammoth Resorts. "With Wonder, we were able to seamlessly roll out attractive incentives that drove traffic during a traditionally slow time, and garnered data about our visitor's preferences and their spending habits. We were impressed by the overall traction in such a short period of time, and look forward to leveraging the Wonder platform for new digital incentives and rewards across our family of resorts."
"Our card-linked gifting platform makes sending, redeeming and tracking digital promotions and rewards fast and easy without the requirement of staff training, POS integration or change in consumer behavior," said Keith Smith, president, Wonder Technologies. "For organizations like Mammoth with multiple, varied on-site properties, this provides an incredible amount of flexibility to drive engagement and, ultimately, revenue while enhancing the consumer experience and brand reputation."
About Mammoth Mountain Ski Area
Mammoth Mountain Ski Area is the leading four-season mountain resort in California. With 1.3 million annual skier visits, Mammoth Mountain is currently the third most frequented ski resort in the United States. With a longstanding commitment to athlete progression and innovative freestyle and Nordic terrain, Mammoth is proud to be an official USSA training ground. The company owns and operates a variety of resort businesses including recreation, hospitality, real estate development, food and beverage and retail. Specific businesses owned and operated by Mammoth Mountain include Mammoth Mountain Ski Area, June Mountain, Tamarack Lodge and Resort, Mammoth Snowmobile Adventures, Mammoth Mountain Bike Park and the Mammoth Mountain Inn. Mammoth Mountain also operates Juniper Springs Resort, the Village Lodge and Sierra Star Golf Course in Mammoth Lakes, California. For more information on Mammoth Mountain, visit MammothMountain.com.
About Wonder Technologies, Inc.
Wonder is revolutionizing the digital gifting and incentives market to make creating, sending, redeeming and tracking digital promotions fast, easy and impactful. Wonder's innovative card-linked solution leverages the current payment ecosystem to deliver a faster ROI, lower implementation costs and increase customer engagement. With Wonder, merchants can immediately launch and measure the success of their marketing initiatives with actionable data and insights. Please visit www.gowonder.com for more information.
Contact:
Tara Klein
Wonder Technologies
(650) 270-9454
[email protected]
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SOURCE Wonder Technologies, Inc.
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