Manatt, Phelps & Phillips' Linda Goldstein Details Changing Landscape in Promotions Law
Delivers Message as Featured Speaker at PMA Marketing Law Conference
CHICAGO, Nov. 15, 2011 /PRNewswire/ -- Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's annual Marketing Law Conference, one of the nation's foremost experts on digital media laid out the myriad complexities of doing promotions in an age of constantly evolving technology. In a far-ranging address, Linda Goldstein, of Manatt, Phelps & Phillips LLP, reviewed the current best practices for marketing and promotions on popular platforms including Facebook, Twitter and Foursquare. She also highlighted trends including the skyrocketing use of QR codes and the continued popularity of user generated content (UGC).
Ms. Goldstein advised marketers to move cautiously around diverse issues including what constitutes a consideration for entry, the wisdom of owning UGC submissions, and the unique policies of the various platforms. She also made it clear that the evolution of technology will require continued vigilance in the years ahead.
"Gen Y'ers have interacted on the internet since birth," said Ms. Goldstein. "Now platforms like Foursquare take that to a new place and provide the convergence of mobile and social. We don't know what the next technology will be, but we do know that it will feed the human impulse to connect."
Ms. Goldstein is widely recognized as one of the leading advertising lawyers in the country. She is the Chair of the Advertising, Marketing and Media Division at New York- based law firm Manatt, Phelps & Phillips. She represents clients in every sector of the advertising and marketing industry in advertising, marketing and digital media matters. For more information go to http://www.manatt.com/LindaGoldstein.aspx
About the PMA
Founded in 1911, the New York based PMA is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response and build brands. Representing $750 billion in sales, these disciplines include promotion marketing, digital marketing, shopper/retailer marketing, sponsorship and experiential marketing. The organization's membership is comprised of Fortune 500 companies, top marketing agencies, law firms, retailers, service providers and academia, representing thousands of brands worldwide.
SOURCE PMA
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