Mandukao Turns On Yoga Community's #innerGPS With Fresh Summer Products And Transformative Social Campaign
Seasonal collection includes the legendary Black Mat PRO in new 40 sq. foot size and on-the-go gear in contemporary hues
LOS ANGELES, June 27, 2013 /PRNewswire/ -- Manduka, purveyor of high performance yoga gear and the #1 choice of yoga teachers worldwide, is guiding the community on a personal journey this summer with tools and inspiration to turn on their 'inner GPS' and choose their own adventure. Whether the journey lasts thousands of miles or just into the backyard, Manduka's new Summer collection supports all types of yogis, yoga practices and adventures while collecting community photos from the road.
Because there's no place like a home yoga sanctuary, Manduka is launching the new PRO Squared Mat, a generously oversized yoga mat, big enough to host a healthy staycation for the whole family. Built with the same high performance material and innovation as Manduka's legendary Black Mat PRO, the PRO Squared is nearly 40 square feet of luxurious density for unparalleled comfort and cushion. Its superior non-slip fabric finish and extra, extra large coverage area allows for room to roam while staying grounded in the practice.
Taking inspiration from the peaceful shades of summer, Manduka's original Black Mat PRO is now also available in two limited edition options: the two-toned Black Mod featuring a heather grey top surface and misty blue bottom, and Black Bliss in a cooling misty blue. The Go-Getter mat carrier, an innovative mat strap with a handle grip for comfortable portability, is now offered in Heather Grey with misty blue accents while Manduka's Recycled Foam Block made of over 50% recycled EVA foam is available for the first time in two-toned Mod.
"Summer is a time to explore new adventures," said Sky Meltzer, CEO of Manduka. "Those adventures might take us across the country, or they might take us deeper inside ourselves. Our goal this season is to engineer functional new products that inspire yogis to go wherever their inner GPS, and their practice, might take them."
Inspired by summer travels, Manduka will encourage the yoga community to follow their inner GPS online, sharing where their journey takes them through an integrated Instagram campaign. Over the course of five weeks, Manduka will focus on five themes including Inner Peace, Back to Nurture, The Thrill of Adventure, Another State and Coming hOMe. Every week Manduka will share an image on Instagram related to the theme with instructions on how to reach that destination. Followers who share a photo capturing that week's theme with the hashtag #innerGPS will be entered to win a collection of Manduka Summer gear. Manduka will also share select images in a Facebook gallery and through their blog. The campaign will kick-off Tuesday, July 2.
Throughout the summer Manduka will host a suite of promotions and discounts on current product.
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka's technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka's products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 65 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.
Saeger Media Group
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