MAPIC 2010 Inaugurates Its Trends Lab

PARIS, Nov. 8, 2010 /PRNewswire/ -- For its 16th edition, MAPIC is launching the 'MAPIC Lab,' a laboratory that tracks trends in retail real estate. This new facility will offer a unique opportunity for MAPIC participants to discover the latest consumer trends shaping tomorrow's shopping experience.

"Changes in consumer behaviour tend to inspire retailers to think about new models that come closer to consumer expectations," says MAPIC Director Nathalie Depetro. "In this perspective, the 'MAPIC Lab' will give a taste of these developments by offering, for the first time, a study of five major market trends: proximity, interactivity, accountability, diversity, and exclusivity."

These key themes will be illustrated by four innovative French retailers who will speak at a series of round tables. On this occasion, the Paris MERCI store will present its philanthropic concept dedicated to fashion and the home. La Monnaie de Paris (the Paris mint) will unveil its newly rehabbed site, called 'MetaLmorphoses'. La Petite Robe Noir - Didier Ludot will introduce its concept store that offers customers unique, bespoke dresses at attractive prices. Les Galeries Lafayette will report on its special 'Fashion is you' event launched on September 30. For the first time this year, this major retail chain has risen to the challenge of organizing one of the world's largest fashion shows by inviting its own customers to participate.

As an extension of this dialogue centre, the 'MAPIC Lab Magazine,' published in partnership with INfluencia*, will offer a roundup of interactive and educational information on the latest market trends. Events, videos, articles, in-depth specials by experts and interviews, including opinions from international professionals, will provide a key to the new behavioural codes of the latest generation of consumers. This magazine will be available online at the MAPIC website, from November 08.

*Created in 2004 by Isabelle Musnik, INfluencia is a crystal ball for everyone who needs to stay ahead of the trends in the field of marketing, communications, media and innovation. It brings together a community of influencers and experts, all players in and observers of their world. It is distributed as an e-magazine every Thursday to 60,000 communication professionals in France (advertisers, agencies, and media). The weekly also comes with the INfluencia Trend Book, a collection of fully interactive quarterly issues that pinpoint new trends.

http://www.influenciatendance.net/

For further information about MAPIC visit www.mapic.com.

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Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM featuring MIPIM Horizons, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty and cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

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SOURCE Reed MIDEM