NEW YORK, Dec. 2, 2013 /PRNewswire/ -- Marc Speichert has been named CMO Leader for the L'Oreal Group, effective immediately.
Mr. Speichert joined L'Oreal USA in 2010 in the newly-created role of Chief Marketing Officer. Since then, under his CMO leadership the USA businesses have led the way in capturing consumer intelligence and new business opportunities, taking advantage of new digital technologies. A Chief Marketing Officer organization has now been duplicated in the Group's most strategic markets.
In his international role, Mr. Speichert will now accelerate the US success model globally. Over the last three years, he has built the business case and implemented the CMO organization in the US and has actively contributed to the L'Oreal Group's Strategic Marketing governance.
Mr. Speichert will assume the global leadership of the CMOs in the countries. He will work with each of the L'Oreal geographic Zones in defining their CMO priorities and roadmaps, their organization guidelines, and to functionally lead the growing CMO teams across the world. Additionally, he will take on the responsibility of animating the now established CMO Board of the L'Oreal Group and to secure the company's talent investment plans regarding all CMO functions which include: media and new media, consumer insights and consumer affairs, business analytics, CRM and e-business. Mr. Speichert will also work in close collaboration with L'Oreal's digital acceleration teams.
Mr. Speichert will continue to report to Frederic Roze, President & CEO, L'Oreal Americas and directly manage the CMO's Americas organization based in New York.
Prior to L'Oreal, Mr. Speichert worked for Colgate-Palmolive where he held various marketing positions. He received his masters in Marketing Management from ESCP Europe. Mr. Speichert's recognitions include, Forbes' 2013 list of the World's Most Influential CMOs, Top 40 under 40 by Brand Innovators, UJA-Federation of New York's Maxwell (Mac) Dane Award and The American Advertising Federation's 2012 Hall of Achievement.
About L'Oreal USA
L'Oreal USA, headquartered in New York City, is the largest subsidiary of the L'Oreal Group, the world's leading beauty company. In addition to corporate headquarters in New York City, L'Oreal USA has Research and Innovation and Manufacturing and Distribution facilities across seven other states including Arkansas, Illinois, Kentucky, New Jersey Ohio, Texas and Washington.
The company's portfolio of leading brands includes Lancome, Giorgio Armani Beauty, Yves Saint Laurent Beaute, Viktor & Rolf, Diesel, Cacharel, L'Oreal Paris, Garnier, Vichy, La Roche-Posay, L'Oreal Professionnel, Kerastase and Shu Uemura Art of Hair. The U.S. is the base for product development, international marketing and advertising of L'Oreal's thirteen American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals, Dermablend, Clarisonic and Urban Decay. For more information on our brands visit www.lorealusa.com or follow us on Facebook at L'Oreal USA - Corporate Facebook Page and Twitter @LOrealUSACorp.