Marc Yahr Named President of Lynx Fitness

04 Feb, 2016, 08:00 ET from Lynx Fitness

MIAMI, Feb. 4, 2016 /PRNewswire/ -- Lynx Fitness chief operating officer Marc Yahr has been promoted to the new position of president following a surge in sales of the company's innovative Lynx Board fitness device over the all-important holiday sales period.

"Marc will be responsible for the day-to-day operations of Lynx Fitness, freeing up more of my time to look for potential new acquisitions in the fitness space as well as complementary products to our flagship Lynx Board," explained CEO Sheldon Burnett. "In addition to his new role as president, Marc will also retain the title of COO and continue to perform that function."

Released in the U.S. and Canada in October 2015, the Lynx Board has steadily exceeded performance expectations as a dedicated cadre of fitness professionals has taken to social media to supplement extensive print and online advertising campaigns. 

Early in his career, Yahr founded and managed one of the first mobile paging resellers in the New York City metropolitan area. He later augmented that business with a highly successful automotive electronics business catering to high net worth and celebrity clientele in the region.

After relocating to South Florida in 1995, Yahr partnered with another successful entrepreneur to design and develop a large-scale retail organization with a central warehouse facility and 14 retail outlets throughout Miami-Dade and Broward counties. Following the sale of that enterprise, he and his partner went on to acquire and expand one of the region's largest specialty food companies.

"I am excited by the initial sales performance of the Lynx Board and the long-term growth potential of Lynx Fitness," observed Yahr. "We have a solid foundation and are in the process of assembling a team that will deliver consistent value to our shareholders over time."

Unlike other fitness devices on the market, the Lynx Board offers full 360-degree range of motion and will not damage joints. With more than 800 specially designed training techniques that target all major muscle groups, the Lynx Board's patented friction surface uses body weight to provide counter resistance as the user glides in rhythmic precision along a specially engineered surface.

The privately held Lynx Fitness has two models of the Lynx Board to choose from — the Home/Gym Board retails for $329 while the Lynx Travel Board retails for $229. Both models are available with free shipping and volume discounts at LynxFitness.com.

Thanks to the resistance-controlled friction of the Lynx Board, there is virtually no impact to the body which makes training advantageous for people recovering from injuries as well as those with chronic joint problems. The Lynx Board's technology is supported by both utility and design patents.

About Lynx Fitness

Established in 2015 and founded by elite fitness experts David Morin and Barbie Blank, Lynx Fitness specializes in innovative, low-impact fitness solutions. The flagship product, the Lynx Board, features patented friction technology for a time-efficient and effective full body workout. For more information, please visit: www.lynxfitness.com.

Contact: Sheldon Burnett, 1-305-790-8753, sheldon@lynxfitness.com

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SOURCE Lynx Fitness



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