WHITE PLAINS, N.Y., Nov. 4, 2016 /PRNewswire-USNewswire/ -- March of Dimes, the country's leading nonprofit in mom and baby health and in the prevention of premature birth -- the #1 killer of babies -- and Little Lotus, the innovative baby product line from health tech social enterprise Embrace Innovations, today announced a month-long partnership to run throughout November, Prematurity Awareness Month. The partnership kick-off coincides with the recent launch of the March of Dimes' Give them tomorrow campaign.
Each year in the United States, about 380,000 babies are born prematurely – setting them up for possible lifelong health problems, including breathing problems, jaundice, vision loss, cerebral palsy and intellectual delays. That's why March of Dimes is funding research to identify the unknown causes of preterm birth so more moms can have full-term, healthy babies.
From today through November 30, Little Lotus will donate $5.00 from every purchase of the Lotus Signature Swaddle and Sleeping Bag – featuring the company's original, handprint-inspired design – to March of Dimes to help support this critical work.
Little Lotus is a line of baby products (including swaddle and sleeping bags for newborns – 2 years) using a proprietary fabric inspired by NASA spacesuits to keep babies at the optimal temperature, helping them to sleep better. The company has a forthcoming preemie size swaddle as well, with pre-orders available soon. For every Little Lotus baby product purchased, a baby is saved by the Embrace Warmer, a low-cost infant incubator designed by Embrace Innovations, which has already helped to save over 200,000 babies around the world.
"Premature birth is a serious problem in the United States, and March of Dimes is our country's biggest champion in the fight against it," says Embrace Innovations CEO, Jane Chen. "The March of Dimes mission couldn't be more aligned with the mission and values of Embrace Innovations and our consumer product line, Little Lotus. Since our founding, we have strived to help save preterm infants around the world, so we are thrilled to support March of Dimes, and babies right here at home, in this way."
All purchases of the Lotus Signature Swaddle and Sleeping Bag will be available exclusively through littlelotusbaby.com.
"We are truly excited to have this new partnership with Little Lotus," said Dr. Jennifer L. Howse, president of the March of Dimes. "This is a company that combines a unique blend of passion and commerce - helping to give every baby a fighting chance and healthy start. We are truly lucky to have partners like Little Lotus that share our commitment to supporting moms and saving babies."
About Embrace Innovations and Little Lotus
Embrace Innovations is committed to helping save the lives of preterm infants in the developing world through the Embrace Warmer, a low-cost baby incubator that stabilizes a baby's body temperature. The company's innovation and mission recently drew attention from Beyoncé Knowles-Carter, who made a donation to get Embrace Warmers throughout sub-Saharan Africa, in partnership with the Millennium Promise. In 2014, Embrace Co-Founder Jane Chen was invited to the White House for the first ever White House Maker Faire, where Embrace was selected as one of 10 organizations to present its work to President Obama. To date, the Embrace Warmer has helped over 200,000 low birth weight and premature infants in 20 countries. Learn more at embraceinnovations.com, and via Chen's TED talk.
A consumer product line from Embrace Innovations, Little Lotus (featured in Bloomberg Businessweek, Wall St. Journal, New York Times, Inc. Magazine, and more) was launched in 2015. Each item in the Little Lotus family works to keep babies at the ideal temperature, using a proprietary NASA inspired fabric. Moreover, each product purchased helps to save a life in a developing country with the Embrace Warmer. Learn more at littlelotusbaby.com or follow us on Facebook, Instagram or Twitter.
About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For more information on the recent launch of the Give them tomorrow campaign, visit www.marchofdimes.org/tomorrow. For the latest resources and health information, visit marchofdimes.org and nacersano.org. You can also find the March of Dimes on Facebook or follow us on Instagram and Twitter.
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SOURCE March of Dimes