Marchon3D Announces KCSA Strategic Communications as Public Relations Agency of Record
NEW YORK, Nov. 30, 2010 /PRNewswire/ -- Marchon3D™ (www.marchon3D.com) the most technologically-advanced passive 3D eyewear on the market and the only 3D eyewear that doubles as sunglasses, has hired KCSA Strategic Communications as its public relations agency of record.
Marchon3D eyewear is leading the market by leveraging the company's unique M3D lens technology, standing apart from all other premium 3D lenses due to its patent-pending, curved lens designs. The M3D lenses are inserted into premium-style frames and offer wearers superior fit, comfort and an unparalleled 3D viewing experience. These products are the only 3D glasses in the market today that block 100 percent of UVA, UVB and UVC rays and can double as sunglasses.
Marchon3D was formed in July of this year as a division of Marchon Eyewear Inc., one of the world's largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear. The company is a division of VSP Global(SM), which provides vision benefits, services, products and solutions to the optical industry worldwide.
KCSA has been working with VSP Global for more than three years, and was retained this summer to commercially launch Marchon 3D glasses into the marketplace.
As Marchon3D's agency of record, KCSA will implement a two-pronged communications campaign that will target both consumer media and the business and marketing communities to establish the Marchon3D technology as the premier 3D lens on the market today.
"3D is no longer the future of media and entertainment, rather it is the major driver in entertainment technology right now. And for anyone watching a 3D movie, television set, playing a video game or interacting with any other 3D experience, the Marchon3D eyewear is the best in the world. Marchon3D will change the way people think about 3D glasses, and Marchon's top-tier brands will make 3D fashionable as well as functional," said Lewis Goldberg, Managing Partner at KCSA Strategic Communications.
"Our lenses are not only the best in class from a technology standpoint, but they are embedded in fashion-forward frames from brands that consumers know and trust. We are pleased to be working with KCSA, as their unique strategic practice and experience in the vision industry will help us establish our brand as the gold standard and drive desire for this product," said Hannah Sarbin, Vice President, New Business Development, Marchon Eyewear.
About KCSA Strategic Communications
Now in its 41st year, KCSA Strategic Communications (www.kcsa.com) is the only corporate communications firm in the nation that integrates investor relations, public relations and marketing services. The firm's customized programs and strategic counsel create communications solutions for public and private companies allowing them to effectively reach their desired audiences and achieve their business marketing goals.
Marchon3D is the premier designer, manufacturer and global distributor of circular polarized, passive 3D eyewear. Marchon3D eyewear utilizes ground-breaking and patent-pending curved lens technology that can be fitted in today's most premium and modern frame styles, offering wearers great choices in fashion, comfort and superior 3D viewing performance in RealD-equipped theaters and with compatible passive 3D technology televisions and monitors. Marchon Eyewear is one of the world's largest manufacturers and distributors of quality eyewear and sunwear, serving customers in over 100 countries worldwide, with regional headquarters in New York, Amsterdam, Hong Kong and Tokyo. For more information, visit www.marchon3d.com.
SOURCE KCSA Strategic Communications